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In This Issue
+ How-To: Five B2B Trends in Content, Social Media in 2011
+ PRO: Use Personas to Boost Website Performance 
+ Survey Says: Android Dethrones Blackberry in Mobile Ent. Content  
+ Quick Take: Three Tips for Building a Stronger Brand 
+ My View: How Far Should Nonprofits Go to Protect Their Brands?
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Advertisement  There's a revolution going on in marketing today. New technologies emerge. Communication channels shift and fragment. Delivery of measurable ROI is critical. This white paper, Ten Steps to Effective Email Marketing, presents ten strategies for B2B and B2C marketers deliver integrated, measurable email marketing campaigns in the evolving online landscape. Download Now!
How-To Five B2B Trends in Content, Social Media in 2011
By Ann Handley
As an editor and marketer, I think about how to translate marketing ideas into actionable steps. But sometimes it's good to take stock of the bigger picture. Here are some big trends I see shaping B2B marketing in 2011. Read More
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PRO Cure for the Common Website: Using Personas to Boost Site Performance
Join your fellow marketers Thursday, February 10 as Web developer and marketer Mark O'Brien teaches you everything you need to know to create effective personas and start putting them to work. Read More
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Advertisement  With Facebook consuming the majority of consumers' time online along with the rise of the smartphone, consumers' relationship to email is rapidly changing. Join Alterian and industry analyst David Daniels, The Relevancy Group, for a Feb 16th webinar and learn to harness these trends for your email marketing. Learn More
Survey Says
Android Dethrones Blackberry in Mobile Entertainment Content
Google's Android operating system accounted for 40% of smartphone visits to Myxer's mobile entertainment-content site in December 2010 (up from just 12% a year earlier), toppling the once unshakable BlackBerry. Read More
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Quick Take
Three Tips for Building a Stronger Brand
You can't reflect too early or too often on your brand's meaning, which can change at the chirp of a Tweet. But a brand is not just about pretty logos—it's about being a good steward of reputation. Read More
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My View How Far Should Nonprofits Go to Protect Their Brands?
By Elaine Fogel
Who gets to use words like "for the cure"? All breast cancer organizations, or just Susan G. Komen for the Cure? Should nonprofits protect their brand assets, or do we have different standards for them? Read More
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@AndreaLearned Clever, insightful piece on men and their reading habits (mainly nonfiction). Gender stereotype or true (true!) https:////3bl.me/99p9dg
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Forum Today's Question
By Pint Glass Posted 2/4 at 4:45 am EST
Our company is rebranding next month. How much notice should we give clients about our name change? Go To Question
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Feb 10 / PRO Seminar—Using Personas to Boost Site Performance with Mark O’Brien
Feb 11 / Digital Marketing World—Demand/Lead Generation Free online conference
Feb 17 / PRO Seminar—Tradeshow Strategies That Work with Bob Knorpp
Mar 11 / Digital Marketing World—Email Marketing Free online conference
 
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