Today's dose of marketing know-how.
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Together with ABM advertising platform
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Today's dose of marketing know-how | Thursday, February 6, 2025
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👋 Hello, Marketer!
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It's jarring that January, a month with 97 days in it (anyone else feel that?) is immediately followed by the shortest month of the year. But February is here! Fun-fact time: this month gets its name from the Latin word februa, which means “to cleanse.” And that's a vibe we can carry through from last week!
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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The Secret to Scalable B2B Marketing and Sales: Business Automation
Learn how business automation enhances B2B marketing and sales by improving efficiency, personalization, and lead generation.
Read more ➔
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COMMUNITY | QUOTE
"Copywriters should avoid the so-called 'clever' type of copy…. The chances are a hundred to one against you when you try to be smart in your advertising…. Stick to a straightforward and simple presentation of the benefits."
—John Caples, BBDO
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SPONSORED
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Why Cutting CAC Is a CEO Priority—and Your Opportunity
Your CEO's top priorities (think ROI) get a boost when you cut customer acquisition cost (CAC)—and as a marketer you hold the key to unlocking growth. Lower CAC means more resources for innovation, better ROI, and a stronger marketing pipeline.
Seize the opportunity ➔
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INFOGRAPHIC
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20 Social Media Trends to Watch in 2025
Social media marketing in 2025 may be all about creating zero-click content, building community through comments, and prioritizing forums, according to Red Website Design.
See the infographic ➔
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SPONSORED WEBINAR
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The People vs. the Editorial Calendar
For as long as any of us can remember, organizing marketing content into an editorial calendar has been the default. Everyone "knows" you have to publish content consistently if you want to win organic traffic... Or do you? Find out the real story in this free webinar.
Save your spot ➔
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PODCAST FROM THE ARCHIVES
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What Is Marketing Automation Anyway, and What Can It Do for You?
Bruce Swann, senior product marketing manager for Adobe Campaign, explains how different types of organizations can use marketing automation to enhance their marketing campaigns and operations.
Read more and listen in ➔
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FOR MARKETINGPROFS PRO MEMBERS
WOWed Customers Spend More
Increase your CLV with Kenda Macdonald's four components of lifecycle marketing: Attract, Engage, Sell, WOW! Get Kenda's proven framework to WOW your buyers in her Master Class, The Secret to My (Demand Gen) Success. Available now to the PRO community.
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PROFS PICK—SPONSORED
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What CEOs care about—and how marketers can prove themselves
Customer acquisition cost (CAC) is a key concern for CEOs who are looking to enhance ROI and allocate resources more effectively. Which is why Marketing should be focusing on lowering CAC. Metadata.io offers a comprehensive solution for doing just that. You can efficiently reduce CAC by reallocating budgets from underperforming campaigns to more successful ones, using Metadata's Auto Pause Rules tool to automate that process. Users have reported significant reductions in CAC, increases in ROI, and more streamlined campaign management, allowing for greater focus on strategic growth initiatives. Discover how Metadata lowers CAC and boosts revenue, and for a case study, see how Writer reduced cost per MQL by 86% with Metadata optimizer.
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Upcoming Events
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FEB
6
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60-minute webinar | sponsored by Oktopost
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FEB
12
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Discover new ways to ideate, create, repurpose, and distribute effective B2B content | 10 weekly sessions
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FEB
13
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45-minute webinar | sponsored by DemandJump
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FEB
14
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90-minute event | 2 live sessions with AI marketing experts
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FEB
18
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45-minute webinar | sponsored by Ortto
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