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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Thursday, February 06, 2020 |
| The CMO's Decision: To Bot or Not? | ||||
| The future of marketing is all about performance—particularly lead quality and revenue contribution. Very soon, marketers' best friend will be conversational AI. Bots. User interfaces that rely on artificial intelligence and machine-learning to engage users, deliver leads, and increase conversions. | ||||
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| Marketing 404 Errors: Six Marketing Stars Fess Up About Their Mistakes (and What They Learned From Them) [Podcast] | ||||
| Marketing stars Christopher Penn, Chris Brogan, Goldie Chan, Carlos Hidalgo, Katie Martell, and MarketingProfs' own Nina Bell share missed marketing opportunities and lessons those experiences taught them. MarketingProfs Chief Content Officer Ann Handley co-hosts this special 404th episode. | ||||
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| Advanced Email Marketing Workshop With Michael Barber | ||||
| MarketingProfs event | ||||
| Join Michael this November in San Francisco at B2B Forum for a full-day, intensive email marketing workshop. You'll discover ideas for creating robust email campaigns through better personalization and segmentation, advanced design, and better metrics. Learn more. | ||||
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| 50+ Retargeting Statistics Marketers Should Know [Infographic] | ||||
| Online, it can take numerous impressions to make the equivalent of a first impression in the physical world. Retargeting is a marketer's second chance (and third and fourth and fifth...) to make that all-important big impression. These stats and facts will help you craft your own retargeting strategy. | ||||
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| Marketing Matchmaking: Selecting the Right Influencers for Your Audience | ||||
| NEW MarketingProfs course | ||||
| If you don't find the right influencer to partner with, you'll be wasting time, effort, budget... and credibility—yours and your company's. Jason Falls explains how do get it right in MarketingProfs' latest course. Access this and every other course with PRO—new subscriptions are 40% off till Feb. 7 with code GETHAPPY. | ||||
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| Upcoming Events | |||||||||||||||||||||||||
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| So glad you could join us today! —Vahe Habeshian, Director of Publications |
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