MarketingProfs Today: Personalizing Communications | Launching Social Campaigns | Event Marketing | Google Algo Updates

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: Personalize Your Marketing Communications in 2018
2.	Article: 10 Steps to Launch a Successful Social Media Marketing Campaign [Sponsored]
3.	PRO NEW Interactive Course: Metrics
4.	Survey Says: Event Marketing Trends: Top Promotional Channels, Motivations, & Challenges
5.	Infographic: The Top Google Search Algorithm Updates of Last Year [Infographic]

Find out how to create effective content, saving your time and efforts! Get the Free Guide for Content Marketers by SEMrush!

How-To

Personalize Your Marketing Communications in 2018

By John Collins

Message personalization has become a buzzword in marketing. But in most cases what’s really being used is easily captured demographic and geographic data. To send messages that are truly personal, businesses need to tailor their messages to behavior. Read More

10 Steps to Launch a Successful Social Media Marketing Campaign

By SEMrush [Sponsored Content]

Don't be fooled by viral social campaigns: They look deceptively simple, but successful social campaigns require thought and strategy. Check out these simple steps to build effective social campaigns. Read More

FOR PRO Members

NEW Interactive Course: Metrics

In this 90-minute course, you'll learn how to evaluate important metrics across multiple platforms. This interactive course includes exercises and thought-provoking questions, a quiz to test your knowledge, and a Certificate of Completion once you've finished. Read More

Discover a secret to creating perfect content! Download The Ultimate Guide for Content Marketers by SEMrush!

Survey Says

Event Marketing Trends: Top Promotional Channels, Motivations, and Challenges

By Ayaz Nanji

Event marketers say email is the most effective channel for promoting professional live events, such as conferences, according to recent research from Bizzabo. Read More

AT-A-GLANCE

The Top Google Search Algorithm Updates of Last Year [Infographic]

By Laura Forer

Google can be secretive about its search algorithm updates. Check out this list of the top 11 updates of 2017 to learn about about key changes and make sure your site isn't being penalized. Read More

event calendar

Feb 6	FREE Seminar—How to Personalize Content Experiences at Scale
Feb 15	Teach Me How— Predictive Analytics for Social Media Marketers
Feb 20	FREE Seminar—How Top-Performing Marketing Teams Execute at Scale
Feb 27	FREE Seminar—Optimize Your Search, Facebook, and Display Targeting With Call Analytics
Mar 9	Virtual Conference—Marketing Writing \| Tools. Mindset. Craft. It's all here.
Nov 13-16	B2B Marketing Forum—Register by February 15 to save up to $800!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

Advertise with us: Call (866) 557-9625

Want to contribute an article to MarketingProfs? See our guidelines.

Copyright © 2000-2018 MarketingProfs, LLC All Rights Reserved
Terms under which this service is provided to you.
We protect your privacy. All logos and names are the copyrights of the respective owners.

MarketingProfs, LLC | 1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625