MarketingProfs Today: Customer Loyalty and Data | LinkedIn Tips by LinkedIn | Sales Email Opens

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In this issue

1.	How-To: Four Steps for Driving Customer Loyalty With Data Science
2.	#SocialSkim: Facebook's Latest Algorithm Change, LinkedIn Tips by LinkedIn: 13 Stories
3.	PRO New Live Seminar: How to Create a Customer-Centric Product Message
4.	Survey Says: Email Open Rate Benchmarks for Sales Messages
5.	Infographic: A Visual History of Content Marketing

Learn how to blend digital skills like information architecture, data analysis, and experience design with branding and messaging. Earn your master's degree in Information Design and Strategy completely online from Northwestern University. Click here to learn more.

How-To

Four Steps for Driving Customer Loyalty With Data Science

By Pauline Brown

To build loyalty and retain customers, marketing teams can take these four steps that improve customer insights and the overall customer experience—and build lasting customer relationships. Read More

FOR PRO Members

New Live Seminar: How to Create a Customer-Centric Product Message

You'll learn the two most important factors in developing a compelling message strategy for your product or company: the uniqueness of your offer, and its ability to solve your target audience's most pressing problem. You'll leave with an action plan that will connect your message with your customer every time. Read More

Online Master of Science in Information Design and Strategy from Northwestern University—learn how to blend digital skills with branding and messaging, translate data into compelling visual forms and narratives, and understand how research and analytics can drive communication strategies and tactics.

Survey Says

Email Open Rate Benchmarks for Sales Messages

By Ayaz Nanji

Most sales emails sent by businesses are never opened by their intended recipients, according to recent research from HubSpot. Read More

Quick Take

#SocialSkim: Facebook's Latest Algorithm Change, LinkedIn Tips by LinkedIn: 13 Stories This Week

By Christian Neri

This week: Facebook aims to optimize for video and so updates its algo; LinkedIn shows how it markets itself on LinkedIn; Snapchat files IPO; Facebook video on a TV screen near you; Twitter anti-abuse tools; social e-commerce; and much more! Read More

AT-A-GLANCE

A Visual History of Content Marketing [Infographic]

By Laura Forer

Think content marketing is a new idea? Think again. And check out this infographic of content marketing's history—stretching from the days of cavemen to the present. Read More

event calendar

Feb 7	FREE Seminar—Webinar & Chill: How to Use Online Events to Build Lasting Relationships
Feb 9	PRO Seminar—How to Create a Customer-Centric Product Message
Feb 10	Virtual Conference—Content Marketing \| 3 online sessions *FREE!*
Feb 23	PRO Seminar—Five Steps to Jump-Start Your Account-Based Marketing Program
Mar 2	MarketingProfs University—Marketing Project Management Essentials
Oct 3-6	B2B Marketing Forum—Save $800 when you register by February 15

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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