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By Tim Matthews |
Marketers want to know what their competition is up to. Setting up Google Alerts and following your competitor's Twitter feed can get you only so far. So what's the best way to gather competitive intelligence?
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This online toolkit gives you a step-by-step blueprint for creating and marketing a successful blog that attracts new business and serves as a dynamic hub for your customers to engage both with you and with one another.
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By Adam Breakey |
Modern marketers are expected to understand and harness data, even if they haven't been trained for it. Here's a look at some of the challenges they face.
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