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In This Issue
+ How-To: How to Turn Your Office Into a Video Studio
+ Podcast: Why You Need a Social Media Policy: David B. Thomas
+ PRO New Guide: No-Nonsense Media Mix Guide for Your Marketing Plan
+ Survey Says: B2B Benchmarks: Top Tactics for Driving Traffic and Leads
+ Quick Take: 3 Things You Need to Know When Building Your Brand in China
+ My View: Why Marketers Need to Develop Their Sense of Empathy
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How-To How to Turn Your Office Into a Video Studio
By Dmitry Dragilev
Video has become one of the primary ways people consume information and companies market products. Clearly, marketers need to create engaging, fun videos as part of their marketing efforts. But where to start? Read More
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Podcast Everybody Makes Mistakes: David B. Thomas on Social Media Policies
By Matthew Grant
David B. Thomas, senior director of content and community for Salesforce Marketing Cloud and author of The Executive's Guide to Enterprise Social Media Strategy, discusses social media policies. Read More
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PRO NEW How-To Guide: No-Nonsense Media Mix Guide for Your Marketing Plan
This 36-page guide will help you explore your marketing options and choose the media mix that will work best for reaching your target audience while working within the boundaries of your budget. Read More
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Advertisement  Learn how to unite sales and marketing with a concerted, data-driven exercise in this free whitepaper from Demandbase. Follow this four-step approach to create a named account list—the list of companies most likely to become your customers. Download now.
Survey Says
B2B Benchmarks: Top Tactics for Driving Traffic and Leads
By Lenna Garibian
Social media still accounts for less than 5% of total leads to B2B websites, and, among social media, Twitter is the primary driver of leads, outperforming both LinkedIn and Facebook. Read More
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Quick Take
Three Things You Need to Know When Building Your Brand in China
By Mark Tanner
China has become one of the most competitive consumer markets in the world. In such a dynamic market, building a strong brand is imperative if you are to be picked out from the clutter of products. But how do you do that, exactly? Read More
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My View Why Marketers Need to Develop Their Sense of Empathy
By Mark Ingwer
If you’re removed from the day-to-day experiences of your customers, you risk losing them to competitors that remain in tune. That's why marketers need to develop their sense of empathy. Read More
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Mar 5
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