Today's dose of marketing know-how.
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Together with ABM advertising platform
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Today's dose of marketing know-how | Wednesday, February 5, 2025
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👋 Hello, Marketer!
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Back to Groundhog Day... Before the powers of the Internet, people looked to their surroundings for indications of things like weather. Including looking at the behavior of animals, such as when they'd come out of hibernation. Perfectly logical. But why a groundhog? Perhaps just a bit safer than a bear?
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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Balancing Personalization and Data Security: Essential Strategies for CMOs in Financial Services
Learn how financial services marketers can balance personalized customer experiences with data privacy and compliance.
Read more ➔
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COMMUNITY | POLL
It's time for another round of... "Gen Z or Down Under?" In this game, you guess whether a term is Gen Z slang or a common expression in Australia and/or New Zealand. Results come out next week. No cheating! Today's word: Jandals, meaning sandles or flip-flops.
Who uses the term Jandals? (Take the poll on LinkedIn.)
- Gen Z
- Aussies and/or Kiwis
- All of the above
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SPONSORED
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Why Cutting CAC Is a CEO Priority—and Your Opportunity
Your CEO's top priorities (think ROI) get a boost when you cut customer acquisition cost (CAC)—and as a marketer you hold the key to unlocking growth. Lower CAC means more resources for innovation, better ROI, and a stronger marketing pipeline.
Seize the opportunity ➔
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RESEARCH
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How Concerned Are Americans About AI?
More than one-third of Americans are concerned that artificial intelligence may cause the end of the human race on Earth, according to YouGov research.
Check out the study findings ➔
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SPONSORED WEBINAR
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The People vs. the Editorial Calendar
For as long as any of us can remember, organizing marketing content into an editorial calendar has been the default. Everyone "knows" you have to publish content consistently if you want to win organic traffic... Or do you? Find out the real story in this free webinar.
Save your spot ➔
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VIDEO FROM THE ARCHIVES
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A Privacy-First World Won't Hurt Your Customer Relationships
On this episode of the Marketing Smarts Live Show, HubSpot CMO Kipp Bodnar and host George B. Thomas get into the nitty-gritty of what's been on so many marketers minds recently: When given access to a customer's data, how are you going to use it?
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
How to Create Truly Unique Content
Unique content drives engagement. How do you come up with unique content? One smart way is to interpret the results of a survey. Discover how to write, conduct, and analyze a survey so your content—and your expertise—is in a catergory of its own. Aspiring thought leader, this mini-workshop is for you. Check out Using Research for Content and Thought Leadership, available now to the PRO community.
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PROFS PICK—SPONSORED
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What CEOs care about—and how marketers can prove themselves
Customer acquisition cost (CAC) is a key concern for CEOs who are looking to enhance ROI and allocate resources more effectively. Which is why Marketing should be focusing on lowering CAC. Metadata.io offers a comprehensive solution for doing just that. You can efficiently reduce CAC by reallocating budgets from underperforming campaigns to more successful ones, using Metadata's Auto Pause Rules tool to automate that process. Users have reported significant reductions in CAC, increases in ROI, and more streamlined campaign management, allowing for greater focus on strategic growth initiatives. Discover how Metadata lowers CAC and boosts revenue, and for a case study, see how Writer reduced cost per MQL by 86% with Metadata optimizer.
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Upcoming Events
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FEB
5
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Final session of our Measuring What Matters Working Webinar Series
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FEB
6
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60-minute webinar | sponsored by Oktopost
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FEB
12
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Discover new ways to ideate, create, repurpose, and distribute effective B2B content | 10 weekly sessions
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FEB
13
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45-minute webinar | sponsored by DemandJump
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FEB
14
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90-minute event | 2 live sessions with AI marketing experts
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