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MarketingProfs
Feb 5, 2016 Vol. 15, No. 25
In this issue
1. How-To: How to Get More Product Reviews
2. #SocialSkim: How Facebook's Latest Algo Change Affects You, Plus 13 More Stories This Week
3.  PRO  Interactive Toolkit: Social Media Planner
4. Survey Says: The Most Followed, and Talked About, NFL Teams on Twitter
5. My View: Three Crucial Questions Every CMO Should Ask Before Starting a Big Data Project
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How-To
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How to Get More Product Reviews
By Jodie Pride
Businesses tend to focus on what to do about one or two negative reviews, but the most effective way to combat bad feedback is to increase the amount of positive reviews for your product or service. Read More
FOR  PRO  Members
Today's PRO Item
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Interactive Toolkit: Social Media Planner
Through eight simple and well-defined steps, this Social Media Marketing SmartTool will provide you with easy-to-implement tips for planning, executing, measuring, and optimizing social media campaigns that meet your business objectives. Read More
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Survey Says
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The Most Followed, and Talked About, NFL Teams on Twitter
By Ayaz Nanji
The Carolina Panthers had a breakout year both on the field and on Twitter, according to a recent report from Union Metrics. Read More
Quick Take
#SocialSkim: How Facebook's Latest Algo Change Affects You, Plus 13 More Stories in This Week's Roundup
By Christian Neri
Find out about Facebook's latest algo update and open-to-all livestreaming, and whether you have access to Instagram's multi-account test. Also: a cool lesson from GaryVee on how Snapchat benefits B2B brands. Read More
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My View
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Three Crucial Questions Every CMO Should Ask Before Starting a Big Data Project
By Mark Laughlin
The following questions can help CMOs outline a course of action and prove the ROI of a Big Data project for marketing. Read More

event calendar

Feb 9
FREE Seminar—Email Wizardry: Five Tactics That Will Leave You Spellbound
Feb 11
PRO Seminar—Secrets to Successful Data-Driven Marketing
Feb 16
FREE Seminar—Four Ways a CMS Solution Can Drive Agency Revenue
Feb 25
PRO Seminar—How to Host a Marketing Growth Hackathon
Feb 12
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Mar 10
MarketingProfs University—Marketing Project Management Essentials

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