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In This Issue
+ How-To: 5 Actions Marketers Can Take to Deliver Real Engagement in 2015
+ Quick Take: 5 Resolutions Every Marketer (and CMO) Should Stick to in 2015
+ PRO: Today's Seminar: Integrate Your Brand's Story Into Your Marketing
+ Survey Says: Holiday Retail Search Data: Thanksgiving Shopping Surged
+ My View: 5 Things to Remember When Planning Your Next B2B Campaign
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How-To Five Actions Marketers Can Take to Deliver Real Engagement in 2015
By Reggie Wideman
When your customers are using more devices than ever before, across more channels than we could even fathom 10 years ago, you need to ask, How can we better engage our customers? Read More
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PRO Today's PRO Seminar: How to Integrate Your Brand's Story Into Your Marketing Arsenal
Move beyond the hype of brand storytelling and learn the essential elements of all good stories. You'll receive hands-on, practical advice on what to do after your story is developed and how to strategically weave it into your content marketing plan. Read More
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Advertisement  Facing a marketing challenge? Let PRO help. With more than 7,000 premium marketing resources in our library, you're certain to find just what you need. Start your free trial today!
Survey Says
Holiday Season Retail Search Data: Thanksgiving Shopping Surged
By Ayaz Nanji
Online retailers saw a big boost on Thanksgiving 2014 in paid search and paid social performance compared with 2013, according to a recent report from Kenshoo. Read More
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Quick Take
Five Resolutions Every Marketer (including CMOs) Should Stick to in 2015
By Brian Davies
The modern marketer can feel overwhelmed by progress: You can feel as though you're drowning in new opportunities, obligations, and demands. To stay ahead of the curve, keep these resolutions in 2015. Read More
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My View Five Things to Remember When Planning Your Next B2B Marketing Campaign
By Jon Mowat
Creating a B2B campaign? Be sure to keep these important factors in mind. Read More
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Feb 5
 PRO Seminar—How to Integrate Your Brand's Story Into Your Marketing Arsenal
Feb 10
 FREE Seminar—The Ultimate Guide to Growing Your Email List
Feb 12
 PRO Seminar—The Metrics That Matter—Making Sense of the Noise
Feb 12
 MarketingProfs University—Marketing Measurement & Analytics
Feb 13
 Virtual Conference—Social Media: Get found. Get likes. Get results. 3 online sessions—FREE!
Feb 17
 FREE Seminar—Best Practices Are Killing Marketing—It's Time to Get Agile
Oct 20-23
 B2B Marketing Forum 2015—Save up to $700 through March 31 Register Now
 
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