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In This Issue
+ How-To: Social Media Contests: Five Do's and Five Don'ts
+ Podcast: Google+ for Brands: Lynette Young Talks to Marketing Smarts
+ PRO How-To Guide: The ABCs of SEO
+ Quick Take: Five Native Advertising Tips From a Case Study
+ Survey Says: Marketers and Big Data: Barriers, Budgets, and Opportunities
+ My View: Events Can Help Turn Customers Into Promoters
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How-To Social Media Contests: Five Do's and Five Don'ts
By Olivia Lin
Social media contests are a great way to promote your company, and they can create customers for life. But not all companies are successful with contests. For best results, follow these do's and don'ts. Read More
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Podcast Google+ for Brands: Lynette Young Talks to Marketing Smarts
By Kerry O'Shea Gorgone
Social technology strategist and Google+ expert Lynette Young shares insight into how businesses can take advantage of the social network's potential for marketing. Read More
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PRO How-To Guide: The ABCs of SEO
Much has changed in recent years with regard to SEO and the process of earning top rank. This 38-page guide will bring you up to speed in no time. Learn which keywords you should target, how to climb to the top in search engine results, and what you can do to get started today! Read More
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Advertisement  Whether you’re speaking publicly, pitching a media plan, giving a sales presentation, or meeting with the boss, Present & Persuade will provide insight into the art and science of persuasive speaking. Kickoff class is February 13, enroll today and save $200 with code PERSUADE!
Survey Says
Marketers and Big Data: Barriers, Budgets, and Opportunities
By Ayaz Nanji
Half of marketers are enthusiastic about the role of Big Data in marketing, and 31% are cautiously optimistic, according to a recent report. Read More
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Quick Take
Five Native Advertising Tips From a Case Study
By Jeremy Cesarec
Based on a recent successful campaign, here are five ways to make sure you get good results from your native advertising efforts. Read More
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My View Events Can Help Turn Customers Into Promoters
By Betsy Zikakis
Events provide an opportunity to interact with your most loyal customers. Find out why you should seize those opportunities to convert such customers into promoters for your company or product. Read More
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