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In This Issue
+ How-To: 'Sales-Ready' Leads and Lead Scoring Best-Practices
+ PRO Take 10: The Three Rules of Facebook Engagement
+ Survey Says: Socially Devoted: Brands Responding to More Fan Questions
+ Quick Take: Mobile Is Maturing [Infographic]
+ My View: Three Reasons People Hate Your Presentation Slides
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How-To Lead Nurturing and Marketing Automation: 15 Key Questions Answered (Questions 7 and 9)
By Sid Smith
This week we answer two questions: When is a lead truly "Sales-ready," and what are some best-practices of lead scoring? And we offer two tools you can use to help you answer those questions for your own organization. Read More
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PRO Take 10: The Three Rules of Facebook Engagement
In just 10 minutes, you'll learn how to ask questions that inspire quick and easy fan engagement; make posts into conversations; and entertain, educate, or empower your fans with a single (yet mighty!) Facebook post. Read More
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Advertisement  Learn how to unite sales and marketing with a concerted, data-driven exercise in this free whitepaper from Demandbase. Follow this four-step approach to create a named account list—the list of companies most likely to become your customers. Download now.
Survey Says
Socially Devoted: Brands Responding to More Fan Questions
By Lenna Garibian
Brands that use Facebook are responding to more inquiries from their fans, and they're doing it in record time. On average, the studied brands answered 55% of questions posed by fans in 4Q12, up from 48% in 3Q12 and 30% in 2Q12. Read More
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Quick Take
Mobile Is Maturing [Infographic]
By Verónica Maria Jarski
More chief technology officers are making mobile a priority and dedicating greater resources to it. The following infographic from MutualMobile details how CTOs are thinking about mobile and why it matters to business. Read More
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My View Three Reasons People Hate Your Presentation Slides
By Verónica Maria Jarski
You took time to create your presentation slides, so why is your audience wincing at the sight of them? Here are three common mistakes you may be making with your slides. Read More
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