Today's dose of marketing know-how.
͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
|
|
Together with ABM advertising platform
|
|
|
Today's dose of marketing know-how | Tuesday, February 4, 2025
|
👋 Hello, Marketer!
|
|
By today, we'll know the result of, in my humble opinion, one of the most bizarre traditions in the US and Canada, where look to the steadfast groundhog to tell us how much longer winter will last. But, as I often do for these blurbs, I've learned a somewhat logical history to this shindig... which I'll share tomorrow!
|
|
—Bri Krantz | MarketingProfs Marketing Manager
|
|
|
In This Issue
|
|
|
ARTICLE
|
|
What's Changing in B2B Marketing in 2025? Everything.
Explore nine B2B marketing trends reshaping 2025, from AI-driven personalization to trust-focused data strategies.
Read more ➔
|
|
COMMUNITY | TESTIMONIAL
"MPB2B sparked my creativity after a year of it fizzling out."
—B2B Forum attendee, 2024
|
|
|
|
SPONSORED
|
|
Why Cutting CAC Is a CEO Priority—and Your Opportunity
Your CEO's top priorities (think ROI) get a boost when you cut customer acquisition cost (CAC)—and as a marketer you hold the key to unlocking growth. Lower CAC means more resources for innovation, better ROI, and a stronger marketing pipeline.
Seize the opportunity ➔
|
|
|
RESEARCH
|
|
The State of B2B Influencer Marketing
What are the top challenges B2B firms face with their influencer programs? Do they have dedicated budgets for those programs? What are their top influencer marketing priorities? Which B2B influencer content types are most effective?
Check out the study findings ➔
|
|
|
SPONSORED WEBINAR
|
The People vs. the Editorial Calendar
For as long as any of us can remember, organizing marketing content into an editorial calendar has been the default. Everyone "knows" you have to publish content consistently if you want to win organic traffic... Or do you? Find out the real story in this free webinar.
Save your spot ➔
|
|
|
INFOGRAPHIC
|
|
The 25 Most Valuable Brands in the World
Apple is the most valuable brand in the world and Microsoft ranks second, according to Brand Finance's annual ranking.
See the infographic ➔
|
| |
|
FOR MARKETINGPROFS PRO MEMBERS
Which Superhero Shoots Webs?
You know the answer because stories are memorable. And good B2B stories will make your brand memorable! Ekaterina Walter, author of The Laws of Brand Storytelling, spills the storytelling secrets that connect with buyers. Watch this 19-video Master Class—it's included with a PRO membership.
|
| |
|
|
|
PROFS PICK—SPONSORED
|
What CEOs care about—and how marketers can prove themselves
Customer acquisition cost (CAC) is a key concern for CEOs who are looking to enhance ROI and allocate resources more effectively. Which is why Marketing should be focusing on lowering CAC. Metadata.io offers a comprehensive solution for doing just that. You can efficiently reduce CAC by reallocating budgets from underperforming campaigns to more successful ones, using Metadata's Auto Pause Rules tool to automate that process. Users have reported significant reductions in CAC, increases in ROI, and more streamlined campaign management, allowing for greater focus on strategic growth initiatives. Discover how Metadata lowers CAC and boosts revenue, and for a case study, see how Writer reduced cost per MQL by 86% with Metadata optimizer.
|
|
Upcoming Events
|
FEB
5
|
|
Final session of our Measuring What Matters Working Webinar Series
|
| |
|
FEB
6
|
|
60-minute webinar | sponsored by Oktopost
|
| |
|
FEB
12
|
|
Discover new ways to ideate, create, repurpose, and distribute effective B2B content | 10 weekly sessions
|
| |
|
FEB
13
|
|
45-minute webinar | sponsored by DemandJump
|
| |
|
FEB
14
|
|
90-minute event | 2 live sessions with AI marketing experts
|
|
|
We ❤️ Your Feedback
Think we could be doing something better?
Want us to cover a specific topic?
Have a recipe you think we would love?
Reply to this email to help us help you.
Send Feedback
|
Advertising/Sponsorship here or telephone 866-557-9625.
Read our Terms of Service here.
© 2025 MarketingProfs, LLC. All Rights Reserved.
Privacy Policy.
1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625
|
|