MarketingProfs: Selecting Email Images | Company Thought Leaders | Consumer Behavior | Metrics and ROI | Employee Expectations

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Monday, February 04, 2019

	How to Choose Appealing Images for Your Email and Content Marketing
	How to Find Your Company's Thought Leaders—and Your Company 'Story'
	Context Is Everything: Consumer Behavior [Video]
	A Scientific Approach to Metrics, Measurement, and Marketing ROI: A NEW Course
	What Workers Want Most From Employers [Study]
	21 Instagram Stats Every E-Commerce Brand Should Know [Infographic]

How to Choose the Most Appealing Images for Your Email and Content Marketing

A single image can have a significant impact on the performance of an email campaign by ensuring that customers receive a compelling and personal experience. Selecting images with maximum appeal requires considering a range of factors. See how to select those impactful images.

How to Find Your Company's Most Powerful Thought Leaders—and Your Company 'Story'

B2B customers are demanding education and advice as part of the sales experience. They see through the bright and shiny marketing speak. They want proof. Real thought leadership is that proof. Take these four steps to identify your company's most powerful thought leaders and their perspectives.

Redefining Digital Marketing in 2019: Marketing Trends Report

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From AI to agile, exciting new industry developments will change how we market and enrich customer experience. The industry is moving rapidly—stay current by taking advantage of these trends. Read the report.

A Scientific Approach to Metrics, Measurement, and Marketing ROI: A NEW Course

It's easier than ever to quantify the impact of your marketing and to recreate success. Where do you start? By learning to structure your marketing analysis, test conclusions, and present results. Learn more.

Context Is Everything: Consumer Behavior [Video]

Sabine Benoit, professor of marketing at the University of Surrey, briefly explains how consumer behavior is affected by contextual factors and what marketers can do to capitalize on it.

What Workers Want Most From Employers [Study]

Workers say what they want most from employers is to be compensated and treated fairly, according to recent research. Millennials, though, see the issue a little differently. Check out the findings.

21 Instagram Stats Every E-Commerce Brand Should Know [Infographic]

Instagram has over 1 billion active monthly users. Although the platform offers opportunities to engage and converse with customers, many e-commerce businesses aren't seeing success. Here's what you need to know to succeed on Instagram.

Profs Picks

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Digital transformation has already redefined what it means to be a modern marketer. How do you keep up, get ahead, and stay ahead? By understanding and taking advantage of the latest digital and marketing trends—from AI to agile to hyper-personalization and more. To build your modern marketing career, you need expert insight. For nine trends that are changing how marketers work, get the 2019 Marketing Trends Report by IBM's Watson Marketing.

Sometimes it's hard to know what type of content your buyer needs at the top of funnel versus the middle of the funnel (not to mention the bottom of the funnel!), and when—and what—to offer at each stage. A whitepaper? A demo? A hug? Don't fret! The MarketingProfs Creating Content for Effective Demand Generation course gives you the tools you need to create truly relevant content. In about an hour, you'll learn all about how to create content for your demand gen program.

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