MarketingProfs Today: All Things Content: Strategy, Crowdsourcing, Sharing, Copywriting, and Conversions and Leads

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In this issue

1.	How-To: Nine Things Every Successful Content Strategist Understands
2.	Quick Take: How to Crowdsource Your Content Creation
3.	PRO Today's Seminar: Content, Conversions, and Lead Generation
4.	My View: Four Major Reasons You Should Hire a Copywriter
5.	Survey Says: What Motivates Consumers to Share Videos Made by Brands?

Join us on February 12 for our Content Marketing Virtual Conference to learn how to be a bigger, bolder, smarter content marketer. Register today.

How-To

Nine Things Every Successful Content Strategist Understands

By Micah Pratt

If you aspire to be a successful content strategist or marketer, here are nine things you should plan on learning—the sooner, the better! Read More

FOR PRO Members

Today's PRO Seminar: Content, Conversions, and Lead Generation

This seminar will analyze the birth of a lead, deconstructing the process, including each funnel stage. You'll learn how content—from high-ranking blog posts to the thank-you page after the thank-you page—affects the conversion funnel, and you'll understand which topics and types of content attract and engage visitors. Read More

Don't be damned by dysfunctional data-driven marketing practices. Join us on Feb 23 for The Seven Deadly Sins of Data-Driven Marketing to discover how to avoid these sins and simplify your data practices for optimal results.
Register today.

Survey Says

What Motivates Consumers to Share Videos Made by Brands?

By Ayaz Nanji

An overwhelming majority (97%) of US consumers say they would be willing to share a video from a brand with their friends or on a social network, according to a recent report from Wyzowl. Read More

Quick Take

How to Crowdsource Your Content Creation

By Kelsey Meyer

You don't have to come up with all the ideas for content creation. You can crowdsource from those who are likely even more qualified to determine what would be valuable to your audience. Read More

My View

Four Major Reasons You Should Hire a Copywriter

By Jim Compton-Hall

Cranking out copy that doesn't hit the mark? Struggling to put your thoughts on paper? Maybe it's time to hire a copywriter. Read More

event calendar

Feb 4	PRO Seminar—Content, Conversions, and Lead Generation
Feb 9	FREE Seminar—Email Wizardry: Five Tactics That Will Leave You Spellbound
Feb 11	PRO Seminar—Secrets to Successful Data-Driven Marketing
Feb 12	Virtual Conference—Content Marketing \| 3 online sessions *FREE!*
Mar 10	MarketingProfs University—Marketing Project Management Essentials

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Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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