MarketingProfs Today: B2B Brand Advocates | Mobile App Use - Super Bowl Sunday | Google's Search Algorithm

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In this issue

1.	How-To: 4 Powerful Groups of B2B Brand Advocates on Social Media, and 5 Tools to Use
2.	PRO MarketingProfsU Quick Study Course: Content Marketing
3.	Infographic: Google's Biggest Search Algorithm Updates of 2016
4.	Survey Says: Mobile App Use Before, During, and After the Big Game on Super Bowl Sunday

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How-To

Four Powerful Groups of B2B Brand Advocates on Social Media, and Five Tools You Can Use

By Jessica Davis

Which of your social media connections are potential advocates for your B2B company, and how do you build an advocacy system around them? Read More

FOR PRO Members

MarketingProfsU Quick Study Course: Content Marketing

This course is designed to provide you not only with the inspiration, tools, and tactics for creating great content but also with the know-how for getting your content in front of the right audiences with the right message at the right time. Read More

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Survey Says

Mobile App Use Before, During, and After the Big Game on Super Bowl Sunday

By Ayaz Nanji

Consumers use apps on their mobile devices more than normal on Super Bowl Sunday, but use drops during the game itself, according to recent research from Appboy. Read More

AT-A-GLANCE

Google’s Biggest Search Algorithm Updates of 2016 [Animated Infographic]

By Laura Forer

Google continually updates its search algorithm, and marketers need to keep up if they want to rank high in search results. See the biggest updates from the past year—and what they mean for you—in one convenient infographic. Read More

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