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MarketingProfs
Feb 3, 2016 Vol. 15, No. 23
In this issue
1. How-To: Increase Conversions With Up-Selling, Cross-Selling, and Down-Selling Methods
2. Podcast: Customer Data, Your Company's Untapped Goldmine: Adobe's Kiki Burton
3.  PRO  How-To Guide: Post-Mobilegeddon Survival Guide: Heeding Google's New Rules
4. Survey Says: The Most Influential Fortune 500 CEOs on Social Media
5. My View: Tame the Multichannel Marketing Hydra
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How-To
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How to Increase Conversion Rate With Up-Selling, Cross-Selling, and Down-Selling Methods
By Shane Barker
Whether you're able to effectively increase your online conversion rate is among the major factors affecting the future success or failure of your business. Read More
Podcast
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Customer Data, Your Company's Untapped Goldmine: Kiki Burton of Adobe on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
Kiki offers offers a map for accessing the goldmine of customer insights your company doesn't realize it's sitting on, and explains how to grow your valuable audience. Read More
FOR  PRO  Members
Today's PRO Item
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How-To Guide: The Post-Mobilegeddon Survival Guide: Heeding Google's New Rules
This 24-page guide will teach you how to optimize your website for mobile so that your home base can be badged "mobile friendly" and earn the search rank it deserves. Read More
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Advertisement  Don't be damned by dysfunctional data-driven marketing practices. Join us on Feb 23 for The Seven Deadly Sins of Data-Driven Marketing to discover how to avoid these sins and simplify your data practices for optimal results.
Register today.
 
Survey Says
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The Most Influential Fortune 500 CEOs on Social Media
By Ayaz Nanji
Some 61% of Fortune 500 CEOs had no social media presence at all in 2015, which is actually an improvement from the 68% of CEOs with no social presence in 2014, according to a recent report from CEO.com. Read More
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My View
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Tame the Multichannel Marketing Hydra
By Or Shani
Digital marketing has become an eight-armed hydra of marketing channels, wreaking havoc on budgets, content, and customer relationships. Read More

event calendar

Feb 4
 PRO Seminar—Content, Conversions, and Lead Generation
Feb 9
 FREE Seminar—Email Wizardry: Five Tactics That Will Leave You Spellbound
Feb 11
 PRO Seminar—Secrets to Successful Data-Driven Marketing
Feb 12
 Virtual Conference—Content Marketing | 3 online sessions FREE!
Mar 10
 MarketingProfs University—Marketing Project Management Essentials

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