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In This Issue
+ How-To: The Inside Scoop on Using Twitter Lists for Profit and Sanity
+ PRO: Improve Your Email Marketing Program With SmartTools
+ Survey Says: Super Bowl Ad Stats—Top Advertisers, All-Time Best Ads
+ Quick Take: Get Your Lead Gen Program Where You Want It To Go
+ My View: Seven Reasons You Need to Love Lead Management
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How-To The Inside Scoop on Using Twitter Lists for Profit and Sanity
By Dave Wieneke
The dirty secret of Twitter is that as helpful as it can be, it's also a time sink. Learn how properly using and cleaning up your Twitter lists can help you save time—and generate leads for your business. Read More
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PRO Improve Your Email Marketing Program With SmartTools
Successful email campaigns don't just happen by accident—they require a plan. Create one easily with SmartTools: Email Campaign Planner—the quick-and-easy online service with a step-by-step blueprint for creating an email marketing plan. Read More
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Advertisement  Register now and save $100 on SocialTech 2012 (PRO members save even more). Join MarketingProfs March 29-30 in Seattle for serious B2B social media marketing smarts and networking fun, plus in-depth, pre-conference training workshops on content and measurement. Learn more and register now.
Survey Says
Super Bowl Ad Stats: Top Advertisers, All-Time Best Ads
Super Bowl XLVI is only days away—and so is the debut of those iconic ads that run during the big game. Learn which industries led the way in ad spending last year, and which ad was named the best Super Bowl ad of all time by Forbes.com readers. Read More
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Quick Take
Three Tricks for Getting Your Lead Gen Program Where You Want It To Go
Effectively managing sales leads today is tricky, but less so if you understand the problems between Marketing and Sales. Learn three useful points that could help enhance your lead-management strategies and help you avoid common missteps. Read More
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My View Seven Reasons You Need to Love Lead Management
By Sarah Goliger
Lead management is a crucial and powerful tool for converting leads into sales. Learn seven ways that effective lead management can benefit your marketing and sales teams—and why you should love it. Read More
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@deniseoberry 5 Tips for Building a Revenue-Generating Mailing List for Email Marketing https:////is.gd/43nz2m
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Forum Today's Question
By klewis 2/2/2012 at 9:55 AM
Where can I find sales reps who serve yoga, spas, alternative medicine, and health-focused retail? Any suggestions? Go To Question
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Feb 7
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