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In This Issue
+ How-To: Why Your B2B Website Needs Social Interaction 
+ PRO: Case Study—How Landing-Page Tests Increased Conversions 67% 
+ Survey Says: Mobile App Users Click on Ads Mostly by Mistake 
+ Quick Take: Three Tips for Effective Email Personalization 
+ My View: Four Ways to Capture Me and Make Me a Buyer Forever 
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Advertisement  Are you in B2B high tech, FiServ, pharma, automotive, or franchise operations and struggling to manage brand consistency, communication, and customer engagement? This white paper is a must read to learn how to successfully market "glocally." Download Now.
How-To Why Your B2B Website Needs Social Interaction
If your idea of giving your website a social life entails having a "follow us on Facebook" link on your homepage, it's time to get serious. Learn why and how B2B marketers can socialize on the Web to boost results. Read More
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PRO Member-Favorite Case Study: How a B2C Website's Landing-Page Tests Increased Conversions 67%
This case study, a favorite of PRO members, reveals how simultaneously testing four new versions of a landing page increased conversions 67% on a popular B2C website—and decreased abandonment rate to boot. Read More
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Advertisement  There's a revolution going on in marketing today. New technologies emerge. Communication channels shift and fragment. Delivery of measurable ROI is critical. This white paper, Ten Steps to Effective Email Marketing, presents ten strategies for B2B and B2C marketers deliver integrated, measurable email marketing campaigns in the evolving online landscape. Download Now!
Survey Says
Mobile App Users Click on Ads Mostly by Mistake
Nearly one-half of mobile app users (47%) say when using apps, they click or tap on ads more often by mistake than on purpose, suggesting that click rates may not be the best measurement of mobile ad effectiveness. Read More
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Quick Take
Three Tips for Effective Email Personalization
When used improperly, email personalization can backfire and go horribly wrong. The purpose of personalization is to connect with customers. Use these three tips to avoid making dreaded email personalization faux pas. Read More
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My View Four Ways to Capture Me and Make Me a Buyer Forever
By Steve Woodruff
In chess, you win by capturing your opponent's pieces. Marketing is similar: Unless you capture people with your message and your value proposition, you won't win. So how can you capture me and make me a buyer? Read More
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@megfowler So many organizations are successful because they give away knowledge. That's right -- THEY GIVE IT AWAY! KNOWLEDGE FOR EVERYONE! #mpforum
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Forum Today's Question
By kmonetlangley Posted 2/1 at 8:25 pm EST
I'm a college student looking to open a plus-size fashion boutique for women ages 18-24. I need ideas for a name that conveys the plus size and fashion theme. Go To Question
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Feb 2-4 / Digital Marketing Forum—Turn Up the Heat! (Austin, TX) Save $100 with code CHILI
Feb 3-4 / Digital Marketing Forum Online—Live Streaming Video of 2 Keynotes and 20 Sessions
Feb 10 / PRO Seminar—Using Personas to Boost Site Performance featuring Mark O'Brien
Feb 11 / Digital Marketing World—Demand Generation Free online conference
 
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