Today's dose of marketing know-how.
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Today's dose of marketing know-how | Friday, February 28, 2025
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👋 Hello, Marketer!
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Tonight’s sky will host a rare occurrence of alignment of seven planets! Though you might need a telescope to see some of them, the darkness from yesterday’s new moon will provide an even better backdrop for this celestial celebration. A nice metaphor perhaps of everything that lined up for you in February!
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE FROM THE ARCHIVES
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B2B Marketers Own 70% of the Buying Journey. Why Aren't They Acting Like It?
Learn how B2B marketers can strategically guide buyers through the buying journey and align efforts with Sales to boost revenue.
Read more ➔
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COMMUNITY | JOKE
Which month has 28 days?
All of them!
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MARKETINGPROFS EVENT
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B2B Forum Hotel Rooms: Just $299/Night
This November, B2B Forum returns to the Omni Boston Hotel at the Seaport. Boston might have plenty of hotels, but staying at the Omni is the most comfortable way to enjoy your #MPB2B experience! Discounted rooms are available now for as low as $299 per night in our room block. Get your ticket and then book your stay now!
Book my room ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, February 28, 2025: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so.
Stay in the know ➔
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SPONSORED WEBINAR
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How AI Power Users Are Driving Productivity
Trailblazing AI power users in the workplace save over 80% more time, report higher productivity, and communicate more effectively than peers. So what sets them apart? How can their habits transform your team? And how can you scale AI fluency in your organization?
Secure your seat ➔
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VIDEO FROM THE ARCHIVES
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B2B Marketers, the Customer Journey, and Sales
Consider this counterintuitive perspective from this episode's guest: The customer journey is best approached by B2B marketers not from the customer's perspective but from consideration of the touchpoints they, the marketers, have control over.
Tune in ➔
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SPONSORED WEBINAR
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The Hidden Threat of Email Decay: Strategies to Improve Your Database and Deliverability
Email is the backbone of B2B marketing. And when your emails don't reach your target audience... well, you can imagine the consequences. In this free webinar, discover the hidden threats of email delivery problems and how you can achieve strong email marketing performance.
Save your spot ➔
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FOR MARKETINGPROFS PRO MEMBERS
Cut Your LinkedIn Ad Budget!
LinkedIn's default ad settings are costing you money—and reach. Discover a more productive way to run LinkedIn ads. AJ Wilcox shows you how in Low-Cost and Effective LinkedIn Ads That Convert. Included with PRO membership.
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Upcoming Events
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MAR
5
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Session 4 of Content Marketer's Crash Course
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MAR
6
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60-minute webinar | sponsored by ZeroBounce
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MAR
13
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60-minute webinar | sponsored by Snowflake
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MAR
14
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90-minute event | 2 live sessions with video marketing experts
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APR
29
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Free virtual conference | 14 marketing veterans will coach you through their winning B2B strategies
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