📋 Table of Contents

Wednesday, February 28, 2024

📋 Table of Contents

1. 10 Guiding Principles of Sales Enablement, Inspired by 'Nicolas Cage: Good or Bad?'

2. Do You Market to B2B Audiences? advertise with MarketingProfs

3. The Most Important Skills for B2B Marketing Agency Teams

4. How Artificial Intelligence Is Impacting SEO

5. Not Too Late for Love MarketingProfs Working Webinar for PRO Members

Scroll down for more useful resources.

article

10 Guiding Principles of Sales Enablement, Inspired by 'Nicolas Cage: Good or Bad?'

Sales enablement can feel worse than untangling a giant knot of half-burned-out Christmas tree lights. Luckily, a series of MarketingProfs articles undertook that metaphorical untangling. The lessons now unwound from that effort shine brightly as guiding principles of sales enablement. »

from lead gen to branding

Do You Market to B2B Audiences?

Advertise with MarketingProfs! You have a range of advertising and sponsorship vehicles to choose from.

See how you can reach your B2B audience. »

research

The Most Important Skills for B2B Marketing Agency Teams

Executives at B2B marketing agencies say adaptability is the most important skill for their team members to have, according to research. Check out the study findings. »

video

How Artificial Intelligence Is Impacting SEO

In this episode, the spotlight is on how artificial intelligence is revolutionizing SEO and marketing. Guest Chris Rodgers offers insights that can help guide marketers looking to navigate the complexities of integrating AI in their SEO and marketing. Tune in! »

Not Too Late for Love

MarketingProfs Working Webinar for PRO Members

The world's greatest love story—Shakespeare's Romeo and Juliet—ends tragically when the titular pair's plans fall apart. Ah, if only our heroes had been in alignment, they could have saved themselves. Avoid repeating their mistake. This February, get your sales and marketing factions working in harmony with Sales Enablement: Closing the Gap Between Sales and Marketing (a Working Webinar series).

Align your teams now

Afoot in the Neighborhood

MarketingProfs community goings-on

A brand-new AI weekly series is underway! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your digital marketing. And it's FREE for PRO members! Register now to up your game with AI.

Advance your career, network with peers, create amazing memories, and meet new friends at the MarketingProfs B2B Forum—the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you can grab your ticket... while it's still $600 off.

It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.

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Upcoming Events

FEB

Using AI to Modernize Your SEO Strategy in 2024 with Dale Bertrand
Session 8 of our 10-week AI for Digital Marketers event

MAR

Content Marketing Friday Forum
3 live sessions | sponsored by Canto

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The Brand Benefits Playbook
45-minute webinar | presented by Allen Weiss

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