MarketingProfs Today

Tuesday, February 28, 2023

📋 Table of Contents

1. Expectation Branding: The Value of Losing Quickly and Owning Your Flaws

2. LinkedIn Data: The 10 Most In-Demand Marketing and Sales Skills

3. Why Sales Reps Don't Use Marketing-Generated Content—And What to Do About It sponsored webinar

4. A 10-Step Plan for Maximizing Email Campaign Effectiveness

5. Workshopportunity: Marketing Writing Shakeup B2B

Scroll down for more, including industry news, community goings-on, and other useful resources.

Expectation Branding: The Value of Losing Quickly and Owning Your Flaws
article
Expectation Branding: The Value of Losing Quickly and Owning Your Flaws
If you want your customers to stay, buy more, and advocate for your company, then setting accurate expectations and consistently meeting them wins—even if parts of those expectations aren't great. »
LinkedIn Data: The 10 Most In-Demand Marketing and Sales Skills
research
LinkedIn Data: The 10 Most In-Demand Marketing and Sales Skills
Social media expertise is the most in-demand marketing skill and customer service expertise is the most in-demand sales skill, according to recent research. Check out the study findings. »
sponsored webinar
Why Sales Reps Don't Use Marketing-Generated Content—And What to Do About It
It's time to close the credibility gap between marketers and sales reps. In this webinar, learn why salespeople aren't using your marketer-created content, how to increase their content use, and what steps to take to create a sustainable content lifecycle. »
A 10-Step Plan for Maximizing Email Campaign Effectiveness
infographic
A 10-Step Plan for Maximizing Email Campaign Effectiveness
This infographic covers 10 steps for leading prospects from engagement to conversion with email campaigns, starting with knowing your audience and finishing with integrating your marketing environment. Check out the infographic. »
Workshopportunity: Marketing Writing
Shakeup B2B
Marketers write. They create nurture emails, social updates, SEO, stakeholder presentations, and loads more. If you consider yourself a new writer—or even a nonwriter—join Reva Harris at her live workshop on Tuesday, April 11: Marketing Writing for New Writers and Non-Writers. You'll be joined by like-minded marketers facing the same challenges and struggles as you, and you'll emerge a more confident writer—and as a MarketingProfs Certified Marketing Writer I alum! Just register for Shakeup B2B and add this limited workshop to your cart. See you in April!
Become a more confident writer
Afoot in the Neighborhood
MarketingProfs community goings-on
It's time to shake it like a MarketingProfs PRO! This spring, join us for Shakeup B2B: a full-day online conference, plus exclusive pre-conference activities such as one-on-one Ask an Expert sessions and speaker-led topical networking discussions. And these aren't just any presentations—these are bold, future-thinking, rule-breaking ideas. Because to succeed in 2023, you need to shake things up. Register now!
Do you have a PRO subscription? Do you want to cheer on and connect with other PRO marketers? Of course you do. It's time to join the brand-new MarketingProfs PRO Slack community! When you sign in on our site as a PRO member, look for the popup in the lower right of your screen and click the link. We're waiting to say hello!
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast. But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Monday on YouTube and LinkedIn!
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
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News You Can Use
Updates from around the industry
Intentsify Transforms B2B Intent Data Landscape With Next-Generation Precision Intent Intelligence MarTech Series
Conversica Launches First Enterprise-Ready GPT-Powered Chat Solution Business Wire
Conveyor Uses GPT-3 to Bring Automated Questionnaire Completion Out of the Stone Age PR Newswire
actyv.ai Welcomes Arvind Kathpalia as Advisor to Accelerate Future Growth Economic Times
Nokia Transitions Into B2B Tech Firm ITWeb
Paysend Partners With Transformify to Provide Simplified Payroll On-Demand Payouts Finextra
Upcoming Events
MAR
2
Why Sales Reps Don't Use Marketing-Generated Content and What to Do About It
60-minute webinar | sponsored by Allego
MAR
10
Analytics Friday Forum
3 sessions on analytics | sponsored by Tealium
MAR
16
How Marketing Teams Can Tap Into Their Superpowers
45-minute webinar | sponsored by Act-On
MAR
21
Marketing Ops: The Oxygen You Need for Scalable, Sustainable Growth
45-minute webinar | featuring Laura Patterson
MAR
22
B2B Storytelling for Humans: Stories That Inspire Buyers to Action
2-hour Master Class Watch Party—LIVE with Ekaterina Walter
APR
13
Shakeup B2B—online event exclusively for MarketingProfs PRO members looking to shake up their companies and careers
Main Conference April 13 | Workshops April 11–12
MarketingProfs

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