MarketingProfs Today: Brexit's Marketing Lessons | PR Metrics | Website Guide | B2B Tech Products

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In this issue

1.	How-To: What Brexit Teaches Us About Crafting Campaigns That Compel Action
2.	Podcast: PR Measurement Is All About Outputs, Outtakes, and Outcomes: Shonali Burke
3.	PRO How-To Guide: The Serious Marketer's Guide to Creating a Website That Works
4.	Survey Says: The Top 25 B2B Products From Silicon Valley Tech Companies
5.	Infographic: The Personalization Maturity Ladder

Use the power of AI to create smarter, more personalized marketing campaigns that exceed business goals and deliver incredible results. Discover how.

How-To

What Brexit Teaches Us About Crafting Campaigns That Compel Action

By Alex Moscow

What can marketers learn from the techniques that Brexit supporters used to convince a majority of the population to vote for what's been called "the stupidest thing any country has done"? Read More

Podcast

PR Measurement Is All About Outputs, Outtakes, and Outcomes: Shonali Burke on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Public relations and social media expert Shonali Burke shares tips for PR measurement and effective influencer marketing. Read More

FOR PRO Members

How-To Guide: The Serious Marketer's Guide to Creating a Website That Works

This 51-page guide is dedicated to exploring what it takes to develop and operate a website that works for your company. Whether you're building a website from scratch or optimizing an existing one, approach the project with the mindset of strategy first, execution second. Read More

Use the power of AI to create smarter, more personalized campaigns that deliver incredible results. Discover how.

Survey Says

The Top 25 B2B Products From Silicon Valley Tech Companies

By Ayaz Nanji

SurveyMonkey creates the best-liked B2B software products among Silicon Valley tech companies, according to recent research from G2 Crowd. Read More

AT-A-GLANCE

The Personalization Maturity Ladder [Infographic]

By Laura Forer

Personalization can be as simple as an email greeting or as complex as a fully customized cross-channel shopping experience. See which rung of the personalization ladder your company has reached—and how you can improve your customers' experiences. Read More

event calendar

Mar 6	FREE Seminar—CMOs on the Future of Marketing
Mar 9	Virtual Conference—Marketing Writing \| Tools. Mindset. Craft. It's all here.
Mar 15	Teach Me How—9 Insanely Effective Email Tactics You Can Use Today
Mar 20	FREE Seminar—Get More in the Door: How to Increase Event Attendance
Nov 13-16	B2B Marketing Forum—Register by March 16 to save up to $600!

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Research Writer: Ayaz Nanji
Contributor: Christian Neri

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