MarketingProfs Today: Apply Neuromarketing Principles | Inbound Marketing | Snapchat Benchmarks

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In this issue

1.	How-To: Apply Neuromarketing Principles to Improve Marketing Effectiveness (Part 2 of 2)
2.	Video: An Introduction to Inbound and Content Marketing
3.	PRO Take 10: Eight Ways to Improve Your Instagram Presence
4.	Survey Says: Snapchat Benchmarks for Brands
5.	Infographic: How to Improve Email Open Rates

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How-To

How to Apply Neuromarketing Principles to Improve Marketing Effectiveness (Part 2 of 2)

By Lawson Abinanti

Part 1 examined stimuli that get the attention of the decision-making portion of the brain. Part 2 explains how specific tactics appeal to the brain and improve the effectiveness of your marketing. Read More

Video

Marketing Video: An Introduction to Inbound and Content Marketing

What is inbound marketing? This explainer video introduces that relatively recent marketing approach and covers the basics of content and inbound marketing. Read More

FOR PRO Members

Take 10: Eight Ways to Improve Your Instagram Presence

You'll learn how to take high-quality photos, use hashtags effectively, conduct advertising campaigns, and more. You'll leave with a thorough understanding of how to make Instagram an effective part of your marketing efforts. Read More

What are you waiting for? By starting a free PRO membership trial, you've got nothing to lose! Go ahead, make the best decision of your career and give PRO a try today.

Survey Says

Snapchat Benchmarks for Brands

By Ayaz Nanji

Most consumers find a brand's Snapchat account by being directed to the username, or by searching for the username, according to recent data from Snaplytics. Read More

AT-A-GLANCE

How to Improve Email Open Rates [Infographic]

By Laura Forer

If an email is sent but not opened, does it make a sale? Probably not. Check out these tips on how to improve email open rates. Read More

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