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In This Issue
+ How-To: How to Gain Subscribers Without Buying Email Lists
+ Slide Show: The Social Oscar Goes to...
+ PRO: How to Be Bold With Your Social Business Agenda: IBM's Sandy Carter
+ Survey Says: Social and Mobile Gaming Ads Outperform Standard Formats
+ Quick Take: Six QR Code Do's and Don'ts for Events
+ My View: The Five Biggest Challenges Facing B2B Marketers in 2013
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How-To How to Gain Subscribers Without Buying Email Lists
By Meghan Keaney Anderson
Few things are as antithetical to good inbound marketing as purchasing a list of email addresses and blasting them with your latest campaign. You risk significant business damage. Here's what to do instead. Read More
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Slideshow The Social Oscar Goes to... [Slide Show]
By Verónica Maria Jarski
During the Oscars ceremony, the Academy of Motion Picture Arts and Sciences honored the movie industry's best, but folks on social media networks declared their own winners. Read More
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PRO Take 10: How to Be Bold With Your Social Business Agenda: IBM's Sandy Carter
In just 10 minutes, Sandy describes exactly what it takes to create a social business agenda. If your business is already using social, she provides guidance on how to gauge the influence of your engagement in the social world. Read More
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Survey Says
Social and Mobile Gaming Ads Outperform Standard Online Formats
By Lenna Garibian
Social and mobile gaming ads are outperforming standard online ads, generating both higher average click-through rates and engagement levels than many online formats, according to a report released today. Read More
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Quick Take
Six QR Code Do's and Don'ts for Events
By Eric Olson
Slapping a QR code on a handout or a poster is easy, but creating something useful takes thought and planning. So what are QR codes good for? Plenty, including for your events, if you use QR codes wisely. Read More
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My View The Five Biggest Challenges Facing B2B Marketers in 2013
By Sharon Hudson
We asked members of the MarketingProfs B2B Forum Program Advisory Committee what they think the biggest challenges and the most urgent choices facing today's marketers are. Here's what they said. Read More
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