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In This Issue
+ How-To: Three Ways to Improve Your Lead-Scoring Process
+ PRO Take 10: How to Become a Go-To Resource for Customers
+ Survey Says: Key Mobile Marketing Stats and Trends for 2012
+ Quick Take: Four Tips for Social Media SEO
+ My View: How to Tell Stories That Create Action
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Advertisement  Registration is now open for SocialTech Online. Watch conference sessions live, participate in presenter Q&A, and network with other online participants. Or, view (or review) recorded presentations on-demand through June 6. Register now for just $99 and join us (virtually) March 30!
How-To Three Ways to Improve Your Lead-Scoring Process
By Justin Gray
Lead scoring enables marketers to precisely measure the warmth of leads before passing them to Sales, thereby increasing conversion rates. But that can be tricky. Learn how to smooth out the scoring process—and get results. Read More
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PRO Take 10 Author Series: How to Become a Go-To Resource for Customers
In just 10 minutes, Brian Solis (author of Engage! and The End of Business As Usual) tells you exactly what you need to do to become relevant and a go-to resource for your customers. He'll teach you not only how to engage with connected customers but also how to transform your company to lead customer decisions. Read More
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Advertisement  Learn how to generate leads with webinars and how to turn those leads into closed sales. Join us for the FREE webinar, 3 Steps to Closing MORE DEALS & Getting BETTER REFERRALS, on March 13. Sponsored by GoToWebinar. Register now.
Survey Says
Key Mobile Marketing Stats and Trends for 2012
The year 2011 was pivotal for the mobile industry, marked by a near doubling in smartphone ownership, consumers' growing appetite for mobile social content, and tablets emerging as a formidable fourth screen. Read More
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Quick Take
Four Tips for Social Media SEO
You probably optimize your website content—but what about search engine optimization for less formal interaction at blogs and social networks? You should be expanding the reach of your social media efforts to drive traffic to your website. Learn how to get social in an SEO-friendly way. Read More
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My View How to Tell Stories That Create Action
By Robert Wu and Annie Escobar
As branders, we are storytellers. Our job is to share stories in a way that inspires our audience to share them, too. But how do we do that? Read More
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ReTweet This
@thebrandbuilder Social Media and ROI: Some clarity. (Again.) https:////bit.ly/AahiK8
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Forum Today's Question
By ziczacxann21 2/27/2012 at 1:50 AM
How should I set the commission plan at my shop to ensure my sales employees are compensated fairly? Go To Question
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Feb 28
 FREE Seminar—Lead Generation with Display Advertising: Practical Tips for Reaching Prospects
Mar 6
 FREE Seminar—The Rising Power of Visual Content on Social Networks
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 PRO Seminar—Become a Social Business: Your Framework for Success with Sandy Carter
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 Content Marketing Virtual Conference—3 great sessions sign up for free
Mar 15
 PRO Seminar—Developing an Email Strategy That Keeps People Connected
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