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In This Issue
+ How-To: The Real Reason Your Email Marketing Is Insufferable
+ PRO: Multi-Channel Analytics—Tackle the Toughest Measurement Issue
+ Survey Says: SMB Twitter Use Doubles
+ Quick Take: The Three Pillars of Social Media Readiness
+ My View: Lessons of a Corporate Insider—Dream Big, Think Small
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Advertisement  DEADLINE EXTENDED! Register by 3/4 and save $200 with code SMARTER. MarketingProfs University Social Media Marketing Fast Track features 18 classes and 23 expert trainers, including Brian Clark on blogging, Jim Sterne on measurement, and Steve Rubel on trends in 2011. Don't miss out!
How-To The Real Reason Your Email Marketing Is Insufferable
Many companies ditch email marketing because it doesn't yield results, but the truth is—it's underperforming because they don't care about it. Here's how you can give your email campaigns a little love, and watch them flourish. Read More
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PRO On-Demand Seminar: Multi-Channel Analytics--Tackling the Toughest Measurement Challenge
In this PRO seminar, Avinash Kaushik explains how to use multi-channel analytics to measure the impact your online marketing has on your offline sales. Discover why multi-channel analytics is important and what actionable tips you can implement today. Read More
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Advertisement  REAL-TIME SOCIAL MEDIA MONITORING, ENGAGEMENT & SENTIMENT ANALYSIS. Uncover what's being said about your company and your brand; who's driving conversations and shaping opinion. Measure your communications and make smarter business decisions. Learn more about Sysomos and take a demo.
Survey Says
SMB Twitter Use Doubles
Social media use is surging among newer small-to-midsize businesses (SMBs): 32% of those in business 0-6 years use Twitter, compared with 7% of those in business 11+ years. Meanwhile, SMB Twitter use has doubled: from 9% in 2009 to 19% in 2010. Read More
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Quick Take
The Three Pillars of Social Media Readiness
Social brand building takes major prep time. Branding that appears effortless across social platforms requires hours of internal planning. Here are the three pillars of social media readiness that'll prepare you for social interaction. Read More
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My View Lessons of a Corporate Insider: Dream Big, Think Small
By Mark Ivey
Why is it so hard to drive change in big companies? In many cases, maybe we're trying to do too much at once. To make change happen—think small. Start with focused, achievable goals. Read More
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@compete The #Social Media ROI Conundrum https:////ow.ly/42XiQ #measure
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Forum Today's Question
By justineberra Posted 2/23 at 8:46 pm EST
I'm a 35-year-old job seeker with a business/marketing degree. I'd like to know what computer programs an ideal marketing employee should be proficient in. Go To Question
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Mar 4 / #ProfsChat—Organizing for Social Media Success Twitter chat with @Ekaterina, noon-1pm ET
Mar 8 / FREE Seminar—20 Ways Marketers Can Win with Online Video sponsored by Brightcove
Mar 10 / PRO Seminar—Managing Your Reputation in a Social World with CB Whittemore
Mar 11 / Digital Marketing World—Email Marketing Free online conference
Mar 17 / PRO Seminar—The Truth About Leads with Dan McDade
Mar 22 / FREE Seminar—Drive Higher Performance with Rich Media sponsored by Limelight Networks
Apr 8 / Digital Marketing World—Measurement Free online conference
Jun 13-15 / B2B Marketing Forum 2011—Boston, MA Save the date rate expires today
 
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