MarketingProfs: Loyal customers via content marketing; small towns, big marketing opportunities; B2B influencer strategy; Sales-Marketing alignment

Your Source for What Matters in Marketing • From the Team at MarketingProfs

Together with the leading account-based platform:

Thursday, February 27, 2020

	Seven Ways to Build a Loyal Customer Base With Content Marketing
	Small Towns, Big Opportunities for Marketers: Rural-Business Expert Becky McCray [Podcast]
	Sales and Marketing Alignment: Multiply Your Revenue [Training]
	Influencer Marketing Strategy in 2020: What You Need to Know [Infographics]

Seven Ways to Build a Loyal Customer Base With Content Marketing

Content marketing helps you build an audience that enjoys your content, engages with it, and shares it with peers. The result: a strong content-led company that attracts new and repeat customers. How can you build an ardent customer base with content marketing?

Small Towns, Big Opportunities for Marketers: Rural-Business Expert Becky McCray [Podcast]

Rural and small-town business expert Becky McCray shares insights from the Survey of Rural Challenges and explains the potential that rural markets hold for global organizations. Read more and listen in on this insightful conversation.

Big Book of ABM: Five Businesses Reveal Their Top-Performing ABM Campaign

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See how five real businesses designed and executed ABM campaigns that generated tangible results. Check out ad and direct mail examples; preview multitouch, multichannel touchpoint diagrams; and identify essential ABM tools and tech. Get all the details.

Sales and Marketing Alignment: Multiply Your Revenue

MarketingProfs event

Are you ready to move past TALKING about Sales & Marketing alignment to actually DOING it? Then you won't want to miss this full-day preconference workshop at B2B Forum 2020 in San Francisco. Learn more.

Influencer Marketing Strategy in 2020: What You Need to Know [2 Infographics]

2020 is destined to be yet another year of consistent growth for influencer marketing as it expands into new industries, social networks, and content formats. And it's not just a B2C marketing strategy: B2B marketers can use it to achieve measurable business results.

Profs Picks

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We'd all like to reach more accounts and drive more pipeline for our sales teams with our account-based marketing (ABM) efforts. How can we increase brand awareness and content consumption? And shepherd important accounts through the funnel? This guide, Account-Based Plays for 2020, offers step-by-step ABM plays to target and engage your most valuable prospects and identifies one channel that can consistently reach both the known and unknown and the engaged and unengaged. Find out more: Download the guide by RollWorks.

What's a really good way to describe what MarketingProfs B2B Forum (#mpb2b) can do for you? Pack a year's worth of marketing knowledge into 2-3 days of intense learning, networking, and fun & shenanigans? Yes... that sounds about right. If previous B2B Forums are any indication, you just know #mpb2b 2020—in San Francisco, November 3-6, 2020—is going to be AMAZING! So register now to save!

Upcoming Events

FEB

[Webinar] Personalize or Perish: Why Personalized Life Cycle Marketing Represents the New Table Stakes for Every B2B Marketer
sponsored by Folloze | 60 minutes

MAR

[Webinar] Balance and Boundaries: Bring the Best of Yourself
with Carlos Hidalgo | 60 minutes

MAR

[Webinar] Programmatic Capabilities Across Platforms
sponsored by Adtaxi | 60 minutes

MAR

[Friday Forum] Demand Generation
sponsored by Uberflip | 3 live sessions

MAR

[Webinar] Add Value and Revenue by Owning Customer Success
sponsored by TrustRadius | 60 minutes

NOV

3–6

[San Francisco] MarketingProfs B2B Forum 2020
Join us for the best B2B conference on the planet!

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—Vahe Habeshian, Director of Publications

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