MarketingProfs Today: Video SEO | Boost Advertising ROI | Bad Brand Experiences

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In this issue

1.	How-To: How to Maximize Your Reach With Video SEO
2.	PRO Take 10: How to Use Your CRM Data to Boost Advertising ROI
3.	Survey Says: What Leads to Bad Brand Experiences?
4.	Infographic: The Building Blocks of Employee Advocacy

Use the power of AI to create smarter, more personalized marketing campaigns that exceed business goals and deliver incredible results. Discover how.

How-To

How to Maximize Your Reach With Video SEO

By Marcus Sheridan

If you produce a marketing video but no one watches it, does it have any impact? Videos must be optimized for search to have the reach and ROI you want. Here are three tips to improve your video SEO rankings. Read More

FOR PRO Members

Take 10: How to Use Your CRM Data to Boost Advertising ROI

In just 10 minutes, you'll learn to boost your return on advertising spend (ROAS) by using the data you already have. You'll get practical tips on how to segment your CRM lists, upload them to Google AdWords and Facebook advertising, and use them to expand and refine campaigns. Read More

Use the power of AI to create smarter, more personalized campaigns that deliver incredible results. Discover how.

Survey Says

What Leads to Bad Brand Experiences?

By Ayaz Nanji

Consumers say negative interactions with staff is the top cause of bad brand experiences, according to recent research from InMoment. Read More

AT-A-GLANCE

The Building Blocks of Employee Advocacy [Infographic]

By Laura Forer

Employee advocacy can be a low-cost, highly effective way to boost marketing and sales efforts and improve employee retention. These five steps will get you started. Read More

event calendar

Feb 27	FREE Seminar—Optimize Your Ad Targeting With Call Analytics
Mar 6	FREE Seminar—CMOs on the Future of Marketing
Mar 9	Virtual Conference—Marketing Writing \| Tools. Mindset. Craft. It's all here.
Mar 15	Teach Me How—9 Insanely Effective Email Tactics You Can Use Today
Nov 13-16	B2B Marketing Forum—Register by March 16 to save up to $600!

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