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| By Chad McCloud |
| Is your business truly innovative? Real innovation is difficult to generate, and even harder to repeat. But Pinterest, a relatively new social network, can teach your business three invaluable lessons about innovation.
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| Check out this member-favorite PRO seminar with Dan Pink, best-selling author of Drive. You'll learn why people motivated by enjoyment routinely outperform those motivated by external rewards and why this matters to marketers.
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| Social Media Effective Tool for Event Marketers |
| Though small organizations still rely heavily on traditional channels to promote events, social media is also an important tool: 77% of event marketers who work for a small business or nonprofit say they use social media to promote events.
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Pin It to Win It: How to Boost Your Brand on Pinterest
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| The hype on the street is Pinterest, the online pin board that lets users easily pin images and videos they like on boards they've created. Brides love using Pinterest to keep track of wedding-day inspirations, but your brand can use the image-driven channel to boost customer engagement.
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By David Rabjohns
Social media listening tools, services, and dashboards that help us count brand mentions, generate new followers, and earn new "Likes" attempt to measure our social media investments. But what do these numbers really mean? What questions are marketers trying to answer via social research?
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