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In This Issue
+ How-To: Proper and Improper Use of QR Codes: 10 Great Examples
+ Podcast: Bankable Leadership: Author Tasha Eurich
+ PRO: NEW How-To Guide: Inspire, Persuade, and Motivate Your Audience
+ Quick Take: Five Content Curation Mistakes B2B Marketers Are Making
+ Survey Says: Facebook Has Most Potential for Business: Marketing Execs
+ My View: Human2Human: Jargon—or an Old Idea That Still Matters?
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Advertisement  E-mails that don't suck? Get our free report: 5 tips for creating e-mails that IT pros will actually read. It’s full of tips and tricks from what layouts work best to which day to hit send. Get it now!
How-To Proper and Improper Use of QR Codes: 10 Great Examples of Each
By Uriel Peled
There are proper and improper ways to use QR codes—which, when used correctly, are marketing marvels. Here are 10 of the worst, and best, examples of QR code use. Read More
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Podcast Bankable Leadership: Author Tasha Eurich Talks to Marketing Smarts
By Kerry O'Shea Gorgone
Organizational psychologist and best-selling author Tasha Eurich offers insight into effective management, and how anyone can learn to be a better leader. Read More
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PRO NEW How-To Guide: How to Inspire, Persuade, and Motivate Your Audience
Does public speaking make your knees shake? Do you know how to captivate and convince your audience? In this 25-page guide, you'll learn how to excite, ignite, and unite your audiences so that they'll be inspired, persuaded, and motivated to move forward with your recommendations. Read More
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Advertisement  Before hitting send on your next e-mail campaign, take 5 minutes and read our 5 tips for creating e-mails that your tech audience will love. Download now!
Survey Says
Facebook Has Most Potential for Businesses: Marketing and Ad Execs
By Ayaz Nanji
Marketing and advertising executives say of all the social media sites Facebook has the greatest potential for businesses, according to a recent report. Read More
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Quick Take
Five Content Curation Mistakes B2B Marketers Are Making
By Patricia Hume
Marketers simply can't create enough original, quality content for each channel every day, which is why many rely on content curation. But, all too often, it's not done well. Avoid these five curation mistakes if you want to provide value to your audience. Read More
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My View Human2Human: Jargon or an Old Idea That Still Matters?
By Kathy Klotz-Guest
Recently, I've seen social posts about human to human (H2H) as opposed to B2C or B2B, and I've seen the backlash against them. Is "H2H" merely jargon? Or is it an old idea worth revisiting? Read More
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Feb 27
 PRO Seminar—The Chemistry of the Landing Page
Mar 4
 FREE Seminar—Five Tips for Solving Today's Multichannel B2B Challenges
Mar 6
 PRO Seminar—Using Google Analytics' Secret Data to Improve Search and Social Campaigns
Mar 11
 FREE Seminar—Making Big Data Smaller
Mar 14
 Virtual Conference—Video Marketing: A Blueprint for 2014 3 online sessions—FREE!
Apr 10
 MarketingProfs University—Marketing Measurement & Analytics Use code MEASURE to save $200
Oct 9-10
 B2B Forum 2014—Boston, MA Earliest Bird gets the worm: register today and save $600!
 
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