MarketingProfs: How to build interactive content; C-suite tenure and age; psychological threats to business; storytelling

Your Source for What Matters in Marketing • From the Team at MarketingProfs

Together with the leading account-based platform:

Tuesday, February 25, 2020

	How to Build Interactive Content to Achieve Your Digital Marketing Goals
	The Average Age and Tenure of C-Suite Executives [Study]
	Storytelling: Using the Power of Story to Drive Action [Workshop]
	5 Psychological Threats to Businesses and How to Handle Them [Infographic]

How to Build Interactive Content to Achieve Your Digital Marketing Goals

Because the online content landscape is so crowded, audiences value originality that engages them. One way savvy content marketers are responding is to create compelling interactive content. Here are 4 types of interactive content you can build.

Big Book of ABM: Five Businesses Reveal Their Top-Performing ABM Campaign

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See how five real businesses designed and executed ABM campaigns that generated tangible results. Check out ad and direct mail examples; preview multitouch, multichannel touchpoint diagrams; and identify essential ABM tools and tech. Get all the details.

The Average Age and Tenure of C-Suite Executives [Study]

Chief marketing officers have the shortest average tenure among C-suite executives at large US companies, followed by chief human resources officers, according to recent research. Check out more findings, including industry-specific info.

Storytelling: Using the Power of Story to Drive Action

MarketingProfs event

Behind any successful business, behind every successful transaction, there is a story. Join us for a full-day storytelling workshop at MarketingProfs B2B Forum to learn how to effectively tell your story, enchant your audience, and attract more of the right kinds of customers. Learn more.

Five Psychological Threats to Businesses (And How to Handle Them) [Infographic]

How can you ensure that your team members—or, more generally, all those at your company, employees and execs alike—get to and stay in a mentally and emotionally healthy place? And should that really be a business concern?

Profs Picks

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We'd all like to reach more accounts and drive more pipeline for our sales teams with our account-based marketing (ABM) efforts. How can we increase brand awareness and content consumption? And shepherd important accounts through the funnel? This guide, Account-Based Plays for 2020, offers step-by-step ABM plays to target and engage your most valuable prospects and identifies one channel that can consistently reach both the known and unknown and the engaged and unengaged. Find out more: Download the guide by RollWorks.

What's a really good way to describe what MarketingProfs B2B Forum (#mpb2b) can do for you? Pack a year's worth of marketing knowledge into 2-3 days of intense learning, networking, and fun & shenanigans? Yes... that sounds about right. If previous B2B Forums are any indication, you just know #mpb2b 2020—in San Francisco, November 3-6, 2020—is going to be AMAZING! So register now to save!

Upcoming Events

FEB

[Webinar] Personalize or Perish: Why Personalized Life Cycle Marketing Represents the New Table Stakes for Every B2B Marketer
sponsored by Folloze | 60 minutes

MAR

[Webinar] Balance and Boundaries: Bring the Best of Yourself
with Carlos Hidalgo | 60 minutes

MAR

[Webinar] Programmatic Capabilities Across Platforms
sponsored by Adtaxi | 60 minutes

MAR

[Friday Forum] Demand Generation
sponsored by Uberflip | 3 live sessions

MAR

[Webinar] Add Value and Revenue by Owning Customer Success
sponsored by TrustRadius | 60 minutes

NOV

3–6

[San Francisco] MarketingProfs B2B Forum 2020
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