MarketingProfs: Writing Tips From Dr. Seuss | Loyalty Rewards | Email Campaign Analysis | Strategy Success

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Together with the global leader in digital experience management software:

Monday, February 25, 2019

	4 Writing Lessons From Dr. Seuss: Create Instantly Memorable Copy
	Top 10 Loyalty Reward Program Best-Practices
	Analyzing the Results of Your Email Marketing Campaign: A Course
	Do Marketers Think Their Strategies Are Successful? [Study]
	Supercharge Your Content Marketing With Interactive Content [Infographic]

Four Writing Lessons From Dr. Seuss: Create Instantly Memorable Marketing Copy

Could you create effective marketing copy by imposing limits on how you write? How about by using some tricks and tactics that poets—and Dr. Seuss—use! Yes and yes. Craft unforgettable, memorable marketing copy by taking a page or two from Dr. Seuss.

Top 10 Loyalty Reward Program Best-Practices

Loyalty rewards have been around since the 1700s, but programs have changed dramatically due to innovations in technology and e-commerce. But have those changes advanced customer loyalty? Not necessarily. These 10 best-practices, though, actually do produce results.

For Connected Customer Experience, Connect Your Marketing Technology

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Customer experience is now mission-critical, so how are organizations addressing it? To find out, Avanade and Sitecore teamed up with Vanson Bourne to survey more than 1,400 professionals. Find out what they learned.

Analyzing the Results of Your Email Marketing Campaign: A Course

Email marketing gives you a massive number of opportunities for testing. And that means endless ways to tweak and improve your results. But you need to know how to gather, analyze, and interpret the data into clear, actionable marketing insights. This new course shows you how to do just that. Learn more.

Do Marketers Think Their Strategies Are Successful? [Study]

Most marketers say their marketing strategy is somewhat successful in achieving its primary objectives, but they also say it's not best-in-class. Check out the details of this recent study.

Supercharge Your Content Marketing With Interactive Content [Infographic]

Passive content, including video, is out for 2019, claims this infographic. So what's in? Immersive storytelling and interactive content. Check out all the marketing benefits of using interactive content.

Profs Picks

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Better and more connected digital customer experiences create meaningful engagements for your business. Meaningful engagements in turn lead to trust. And trust leads to loyalty. You can now create meaningful interactions that connect with customers and connect across channels. The Sitecore Experience Cloud empowers you to deliver relevant, connected digital experiences at every interaction. You can own the customer experience with the end-to-end content, commerce, and personalization platform for marketing. Find out more.

It's easier than ever to quantify the impact of your marketing and to recreate success. So where do you start? With this new training course: A Scientific Approach to Metrics, Measurement, And Marketing RO! You'll learn how to structure your marketing analysis, use available data sources (like Google Analytics, social media analytics, your CRM system data, and more) to power your analysis, and draw conclusions about what's working. You'll also discover how to test your conclusions so you can confidently choose which marketing efforts to scale up. Time to start learning!

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