MarketingProfs Today: Benchmark Your Performance | Texting Prospects | Gen X Opportunity

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In this issue

1.	How-To: How to Benchmark Your Marketing Performance Against Your Competition's
2.	Quick Take: How to Text Your Sales Prospects to Increase Conversions
3.	PRO Today's Seminar: How to Host a Marketing Growth Hackathon
4.	Survey Says: The Top Elements of Great (and Terrible) Customer Service
5.	My View: Why You Really Need to Stop Overlooking Generation X

Goodbye, guesswork. Hello, money. With Multivariate Testing in MailChimp Pro, you can create and test up to 8 different versions of your email campaigns. When your customers choose the winner, you sell more stuff. Learn more about MailChimp Pro.

How-To

How to Benchmark Your Marketing Performance Against Your Competition's

By Anna Kayfitz

Competitive intelligence often takes a back seat to performance indicators that marketers are daily concerned with (open rates, social metrics, conversions...). But that solely inward focus can lead you astray. Read More

FOR PRO Members

Today's PRO Seminar: How to Host a Marketing Growth Hackathon

You'll discover how marketing hackathons bring together marketers, executives, and entrepreneurs to brainstorm and solve business-growth challenges in an interactive, single-day event. You'll learn to conduct your own marketing hackathon and quickly identify campaigns with the greatest probability of improving business results. Read More

Introducing MailChimp Pro. MailChimp Pro is the only email marketing platform with true Multivariate Testing. Learn more about MailChimp Pro.

Survey Says

The Top Elements of Great (and Terrible) Customer Service

By Ayaz Nanji

Which elements of customer service are very important to consumers? What are the customer service issues that frustrate people most? Read More

Quick Take

How to Text Your Sales Prospects to Increase Conversions

By Cameron Weeks

Unlike texting while driving, texting while selling is not dangerous; in fact, it can be invaluable in helping sales teams meet their numbers. But before you fire off texts to all your leads, keep these tips and tricks in mind. Read More

My View

Why You Really Need to Stop Overlooking Generation X

By Ryan Manchee

Between Baby Boomers and Millennials, Generation X is often the forgotten middle child. But brands willing to invest in Gen X can capitalize on the many benefits of marketing to this demographic. Read More

event calendar

Feb 23	FREE Seminar—The Seven Deadly Sins of Data-Driven Marketing
Feb 25	PRO Seminar—How to Host a Marketing Growth Hackathon
Mar 3	PRO Seminar—How to Choose the Right Content Marketing System
Mar 10	MarketingProfs University—Marketing Project Management Essentials
Mar 11	Virtual Conference—Marketer's Brunch and Learn \| 8 online sessions *FREE!*

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Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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