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In This Issue
+ How-To: Seven Email Innovations to Bring Context to Your Campaigns
+ Podcast: True Blue Customer Devotion: JetBlue's Marty St. George
+ PRO How-To Guide: Picture This: The Marketer's Guide to Visual Content
+ Survey Says: B2B Content on Social Media: Top Networks and Tactics
+ My View: Are You Reaching Out to Customers Who've Moved to Your Area?
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How-To Seven Email Innovations to Bring Context to Your Campaigns
By Catherine Magoffin
Innovations are helping email to continue leading the way to more contextual and cross-channel experiences for consumers. Here are seven ways to tap into the contextual power of email. Read More
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Podcast True Blue Customer Devotion: JetBlue's Marty St. George on Marketing Smarts
By Kerry O'Shea Gorgone
JetBlue's executive vice-president of commercial and planning, Marty St. George, shares the secrets to the airline's success in using social media for customer service. Read More
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PRO How-To Guide: Picture This: The Marketer's Guide to Visual Content
In this 21-page guide, you'll discover how visual content is upending how brands reach their customers—and which brands are doing it best. You'll learn the types of visual content that cut through the digital noise, tips on telling visual stories that drive emotional reactions... and more! Read More
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Advertisement  Online Master of Science in Information Design and Strategy from Northwestern University - learn how to blend digital skills with branding and messaging, translate data into compelling visual forms and narratives, and understand how research and analytics can drive communication strategies and tactics. Learn more.
Survey Says
B2B Content on Social Media: Top Networks and Tactics
By Ayaz Nanji
Some 38% of B2B technology buyers say they have not seen any content from vendors on social networks in the past six months that influenced a business purchase, according to a recent report from Eccolo Media. Read More
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My View Are You Reaching Out to Customers Who've Moved to Your Area?
By Gregg Zegras
When people move to a new home or city, they are up to four times more likely to try a new brand. What are you doing to get their attention? Read More
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Feb 26
 PRO Seminar—Brain Science and Web Marketing
Mar 5
 PRO Seminar—Tune In to the Voice of the Competitor
Mar 10
 FREE Seminar—Is Your Database Delivering?
Mar 13
 Virtual Conference—Content Marketing for Consumer Brands 3 online sessions—FREE!
Apr 9
 MarketingProfs University—Marketing Technology: Tips, Tools, & Tactics
Oct 20-23
 B2B Marketing Forum 2015—Save up to $700 through March 31 Register Now
 
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