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In This Issue
+ How-To: Clicking Me Softly—A Crash Course in Conversion (Part 5)
+ PRO: Improve Your Twitter Marketing
+ Survey Says: Younger Generations Finding Websites Via Social Channels
+ Quick Take: How to Create a B2B Facebook Community
+ My View: Four Reasons Why B2B Lives On
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Advertisement  Register now for MarketingProfs University Social Media Marketing Fast Track and save! Learn how to use social media to boost your bottom line during this online training course, broadcasting live April 7–22. Features 18 classes and 23 expert instructors. Use code SMARTER by 2/28 to save $200.
How-To Clicking Me Softly: A Five-Day Crash Course in Conversion (Day 5)
By Oli Gardner
So far in our conversion crash course, we covered the economics of conversion, homepage roadblocks, and how landing pages and calls to action can boost results. Our final installment covers page optimization and testing. Read More
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PRO Improve Your Twitter Marketing
In our PRO report, Research Spotlight: Twitter, get the latest Twitter research, charts, and information you need to develop high-performance Twitter campaigns. Find out who is on Twitter, how people are Tweeting, and how B2B and B2C companies are harnessing it. Read More
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Advertisement  Is Social Media All Greek to You? Meet Sysomos. Real-time social media monitoring, engagement and sentiment analysis. Measure your communications, and gain insight for smarter business decisions. Listen to conversations about you and your brand, engage on the fly, and analyze the sentiment of what’s said. Learn more, take the demo!
Survey Says
Younger Generations Using Social Channels to Find Websites
Natural search engine results drive most website traffic, but online consumers are increasingly using emerging channels to reach websites—with social media influencing younger generations the most. Read More
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Quick Take
How to Create a B2B Facebook Community
Time to get a real Facebook face on. If you're still unsure about creating a B2B niche in the social world of Facebook, take it one step at a time—heeding tips from colleagues (and companies) who are getting it right. Read More
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My View Proof of Life: Four Reasons Why B2B Lives On
By Carlos Hidalgo
Is B2B marketing dead? Though some are proclaiming its death, I think there's no better time to be a B2B marketer. Here are four simple reasons why B2B marketing is alive and well. Read More
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@DanSchawbel StudentBrandingBlog/ Social Media 101: Facebook and Job Hunting https:////bit.ly/hExfpl
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Forum Today's Question
By Craig.Dowley Posted 2/23 at 1:01 pm EST
We're redesigning our homepage and trying to reduce our exit/bounce rates (exit rate: 24%; bounce rate: 22%). How do these rates compare with other sites? Go To Question
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Feb 25 / #ProfsChat—Social Media Twitter chat with @tamadear, noon-1pm ET
Mar 4 / #ProfsChat—Organizing for Social Media Success Twitter chat with @Ekaterina, noon-1pm ET
Mar 10 / PRO Seminar—Managing Your Reputation in a Social World with CB Whittemore
Mar 11 / Digital Marketing World—Email Marketing Free online conference
Mar 17 / PRO Seminar—The Truth About Leads with Dan McDade
Apr 8 / Digital Marketing World—Measurement Free online conference
Jun 13-15 / B2B Marketing Forum 2011—Boston, MA Save the date rate expires 2/28
 
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