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In This Issue
+ How-To: Drive Business Success With a Winning Marketing Concept
+ PRO: Your Guide to Successful Marketing Plans
+ Survey Says: Mobile Ad and Marketing—Fastest-Growing Media Sector
+ Quick Take: Augment the Effectiveness of Your B2B Content Marketing
+ My View: Free Friday—A Free Holiday Campaign Planner for You
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Advertisement  Join MarketingProfs March 30 in Seattle for serious B2B social media marketing smarts and networking fun, including an opening reception at the Seattle Aquarium. In-depth, pre-conference training workshops on content and measurement also available. Learn more and register now.
How-To Drive Business Success With a Winning Marketing Concept
By Martha Guidry
Behind every successful product, service, or brand lies a powerful concept. Do you have one? Learn what it takes to craft a winning marketing concept, and why having one is critical to the success of your business. Read More
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PRO Your Guide to Successful Marketing Plans
You know that to succeed, you need a plan. Create one easily with SmartTools: Fast Marketing Plan—the quick-and-easy online service with a step-by-step blueprint for creating a marketing plan. Read More
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Advertisement  Pinterest. Google+. Facebook Timeline. At The Rising Power of Visual Content on Social Networks, a free seminar on March 6, you'll learn how to use photos, infographics, and other images on popular social platforms as part of your strategy for social media success. Sponsored by Vitrue. Register now.
Survey Says
Mobile Ad and Marketing Now the Fastest-Growing Media Sector
Total US mobile and social media revenues—including business and consumer content, access, and advertising and marketing—reached $45.38 billion in 2011, up 30.2% from a year earlier. Read More
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Quick Take
Three Ways to Augment the Effectiveness of Your B2B Content Marketing
Prospects and clients want product and service information right here, right now... and B2B marketers are turning to content marketing to deliver it. But why are some seeing terrific results while others are lagging behind? Learn three ways to boost the impact of your B2B content marketing. Read More
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My View Free Friday: A Free Holiday Campaign Planner for You
By Verónica Maria Jarski
Need some colorful inspiration for planning your campaign strategies in 2012? MarketingProfs can help! On this Free Friday, we're giving away a free holiday campaign planner. Read More
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ReTweet This
@seanx The ROI of Social Media. Is social media marketing effective? https:////bit.ly/ABIwPi #infographic
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Forum Today's Question
By warwick.kirkwood 2/23/2012 at 10:09 AM
How can we increase membership at our ladies-only gym? Any ideas? Go To Question
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Feb 28
 FREE Seminar—Lead Generation with Display Advertising: Practical Tips for Reaching Prospects
Mar 6
 FREE Seminar—The Rising Power of Visual Content on Social Networks
Mar 8
 PRO Seminar—Become a Social Business: Your Framework for Success with Sandy Carter
Mar 9
 Content Marketing Virtual Conference—3 great sessions sign up for free
Mar 15
 PRO Seminar—Developing an Email Strategy That Keeps People Connected
Mar 15-28
 MarketingProfs University LIVE—Email Master Course save $200 with code EMAILMASTER
Mar 29-30
 SocialTech 2012—Seattle, WA fewer than 30 seats left, register today to secure yours!
Apr 12-26
 MarketingProfs University LIVE—Websites That Work save $200 with code WORKIT
 
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