📋 Table of Contents

Friday, February 23, 2024

📋 Table of Contents

1. Why You Need a Brand Style Guide (Even If you Think You Don't)

2. 2024 Consumer Trends sponsored report

3. Three Data-Led Content Marketing Predictions for 2024

4. Do You Market to B2B Audiences? advertise with MarketingProfs

5. Developing an Indispensable Brand-Inspired Growth Strategy

6. Lunch Buffet... for Space Aliens MarketingProfs Master Class for PRO members

Scroll down for more useful resources.

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Why You Need a Brand Style Guide (Even If you Think You Don't)

Maybe you think you can coast without brand guidelines because your employees or contractors or customers implicitly understand your brand. They don't. Or maybe you think it's too expensive to create a guide. The reality? You can't afford not to. »

sponsored report

2024 Consumer Trends

Are you ready for what's ahead? Privacy concerns, economic and tech trends, brand loyalty, engagement, buyers' preferred media, price-conscious behaviors… all are covered in this report. Get ready for the shifting market with the 2024 Global Consumer Trends Index, based on a survey of over 10,000 respondents! Download now. »

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Three Data-Led Content Marketing Predictions for 2024

In the current environment, the pressure is on all marketers to produce results. Here are three predictions for how the coming year's standout content marketing performers will use data to their advantage. »

from lead gen to branding

Do You Market to B2B Audiences?

Advertise with MarketingProfs! You have a range of advertising and sponsorship vehicles to choose from.

See how you can reach your B2B audience. »

Developing an Indispensable Brand-Inspired Growth Strategy

A brand may be successful, but if it doesn't change and grow, it can easily stagnate. How far can you stretch the boundaries of your brand into new products and markets without overstepping? Tune in! »

Lunch Buffet... for Space Aliens

MarketingProfs Master Class for PRO members

A city in Kentucky has started shining lasers into space in an attempt to attract... tourists, I guess. Want to attract real-life customers? Then measure your impact, not activity. Discover how in Samantha Stone's Master Class: A Marketer's Field Guide to Financial Goal Setting and Measurement.

Check out Lesson 6 here

Afoot in the Neighborhood

MarketingProfs community goings-on

A brand-new AI weekly series is underway! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your digital marketing. And it's FREE for PRO members! Register now to up your game with AI.

Advance your career, network with peers, create amazing memories, and meet new friends at the MarketingProfs B2B Forum—the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you can grab your ticket... while it's still $600 off.

It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.

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Upcoming Events

FEB

Beyond SEO: How Modern Content Marketing Powers Growth
45-minute webinar | presented by Amanda Natividad

FEB

Using AI to Modernize Your SEO Strategy in 2024 with Dale Bertrand
Session 8 of our 10-week AI for Digital Marketers event

MAR

Content Marketing Friday Forum
3 live sessions | sponsored by Canto

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