MarketingProfs Today: Video Campaigns | LinkedIn Organic Metrics | ABM Tactics, Challenges

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In this issue

1.	How-To: Five Questions to Answer When Creating a Video Campaign
2.	Quick Take: How to Measure LinkedIn Organic Activity
3.	PRO Today's Live Seminar: 5 Steps to Jump-Start Your Account-Based Marketing Program
4.	Survey Says: Account-Based Marketing: Top Tactics, Challenges, and Goals
5.	Infographic: Content Enlightenment: Seven Mantras of Inbound Marketing

Feeling a bit peckish for marketing technology insights? Bring your favorite brunch food (suggested course pairings provided) and scoot up to our Marketer's Brunch and Learn.

How-To

Five Questions to Answer When Creating a Video Campaign

By Chris Bondhus

Here are five ways to get smart about planning, implementing, and measuring video to ensure your video marketing campaign engages your audiences and achieves your objectives. Read More

FOR PRO Members

Today's Live Seminar: Five Steps to Jump-Start Your Account-Based Marketing Program

In this PRO seminar, you'll learn everything you need to ignite your account-based marketing (ABM) program. You'll leave knowing how to identify whether ABM is right for you, who you should be targeting, and what tactics you should be using. Read More

Whether you need to improve your email engagement rates, make sure your messaging is relevant, or balance inbound and outbound, the Marketer's Brunch & Learn will satisfy your hunger for knowledge.

Survey Says

Account-Based Marketing: Top Tactics, Challenges, and Goals

By Ayaz Nanji

Marketers say personalizing content is the most effective account-based marketing tactic, according to recent research from Ascend2. Read More

Quick Take

How to Measure LinkedIn Organic Activity

By Frank Moreno

Measuring the impact and influence of organic LinkedIn activity is not easy. The social network's analytics features are limited for organic (i.e., not advertising-related) activity. But it's doable. Read More

AT-A-GLANCE

Content Enlightenment: Seven Mantras of Inbound Marketing [Infographic]

By Laura Forer

Successful inbound marketing content is no accident. This infographic walks you through seven steps to ensure your content generates leads, builds visibility, and attains measurability. Consider it a journey to inbound enlightenment. Read More

event calendar

Feb 23	PRO Seminar—Five Steps to Jump-Start Your Account-Based Marketing Program
Feb 28	FREE Seminar—The No BS Guide to Influencer Marketing ROI *with Lee Odden & Ann Handley*
Mar 2	MarketingProfs University—Marketing Project Management Essentials
Mar 2	PRO Seminar—Time Management Bootcamp
Mar 10	Virtual Conference—Marketer's Brunch & Learn \| 3 online sessions *FREE!*
Oct 3-6	B2B Marketing Forum—Save $600 when you register by March 31!

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Research Writer: Ayaz Nanji
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