MarketingProfs Today: More E-Commerce Sales | Lead-Gen Tactics | Build Your Marketing Team

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In this issue

1.	How-To: 5 Steps to Build E-Commerce Sales: How to Link Engagement to Revenue
2.	Survey Says: Content and Social Tactics That Generate Leads for B2B Marketers
3.	PRO Take 10: Create Your Content Strategy in Eight Steps
4.	My View: 4 Ways Marketers and Creatives Can Collaborate Better
5.	Infographic: Construct a Rocking Marketing Team [Infographic]

Goodbye, guesswork. Hello, money. With Multivariate Testing in MailChimp Pro, you can create and test up to 8 different versions of your email campaigns. When your customers choose the winner, you sell more stuff. Learn more about MailChimp Pro.

How-To

Five Steps to Build E-Commerce Sales: How to Link Engagement to Revenue

By Brian Rigney

Getting customers to engage is harder than ever. Yet, there's a direct relationship between engagement and revenue. The longer consumers spend time on your site, the more likely they are to buy from you. Read More

FOR PRO Members

Take 10: Create Your Content Strategy in Eight Steps

In just 10 minutes, you'll learn how to create a killer content marketing plan. We'll discuss why it's so important to have a well-documented strategy in place, as well as how to identify your distinct differentiators and create a unique story that will appeal to your target audience. Read More

Introducing MailChimp Pro. MailChimp Pro is the only email marketing platform with true Multivariate Testing. Learn more about MailChimp Pro.

Survey Says

Content and Social Tactics That Generate Leads for B2B Marketers

By Ayaz Nanji

B2B marketers say whitepapers and LinkedIn are the most effective digital content and social media tactics for generating leads, according to a recent report from DemandWave. Read More

Quick Take

Construct a Rocking Marketing Team [Infographic]

By Verónica Maria Jarski

Is your marketing team rocking it? A stellar team is made up of strong talent willing to collaborate to drive audiences wild. Here's a look at the various roles of a marketing dream team. Read More

My View

Four Ways Marketers and Creatives Can Collaborate Better

By Matt Cooper

Most marketers and creatives describe their relationship as frustrating. A small few, however, call it satisfying; here's what they do compared with what their frustrated counterparts do. Read More

event calendar

Feb 23	FREE Seminar—The Seven Deadly Sins of Data-Driven Marketing
Feb 25	PRO Seminar—How to Host a Marketing Growth Hackathon
Mar 3	PRO Seminar—How to Choose the Right Content Marketing System
Mar 10	MarketingProfs University—Marketing Project Management Essentials
Mar 11	Virtual Conference—Marketer's Brunch and Learn \| 8 online sessions *FREE!*

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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