MarketingProfs Today: Do Billboards Work? | Starting with AI | Broken Processes

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In this issue

1.	How-To: How to Target Millennials With Billboard Advertising
2.	PRO On-Demand Seminar: Artificial Intelligence for Marketing: Getting Started
3.	Survey Says: Corporate America's Most Broken Internal Processes
4.	Infographic: The Rise of the Story Format on Social Media

Check out this report on how you can use the power of AI in your marketing efforts to drive business results and improve your customer experience.

How-To

How to Target Millennials With Billboard Advertising

By Paul Inman

Millennials are known for being a tech-savvy group, but ad overload means many digital ads are simply ignored. One way to capture Millennials' attention: go offline with billboards. Read More

FOR PRO Members

On-Demand Seminar: Artificial Intelligence for Marketing: Getting Started

In this Teach Me How seminar, you'll learn about artificial intelligence and its useful features, including natural language processing and speech recognition. You'll discover the power of machine-learning and understand how to deliver better data insights, customer experience, and more. Read More

Check out this report on how you can transform your marketing with AI and see why IDC MarketSpace named IBM as the only leader in Worldwide Artificial Intelligence in Enterprise Marketing Clouds 2017 Vendor Assessment.

Survey Says

Corporate America's Most Broken Internal Processes

By Ayaz Nanji

More than half of workers at corporations in the United States say their firm has at least one broken process related to IT, employee onboarding, and administrative functions, according to recent research from Nintex. Read More

AT-A-GLANCE

The Rise of the Story Format on Social Media [Infographic]

By Laura Forer

Since the launch of Instagram Stories, more social platforms have released ways for companies to be storytellers and make emotional connections with customers. Which platform is right for you? Read More

event calendar

Feb 27	FREE Seminar—Optimize Your Ad Targeting With Call Analytics
Mar 6	FREE Seminar—CMOs on the Future of Marketing
Mar 9	Virtual Conference—Marketing Writing \| Tools. Mindset. Craft. It's all here.
Mar 15	Teach Me How—9 Insanely Effective Email Tactics You Can Use Today
Nov 13-16	B2B Marketing Forum—Register by March 16 to save up to $600!

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Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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