MarketingProfs Today: Your First Tradeshow | Be Hyper-Relevant to Audiences | B2B Tech Buying

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In this issue

1.	How-To: Five Tips for Nailing Your First Tradeshow
2.	Podcast: How to Become Hyper-Relevant—Build a 'Free Range' Brand: Nicole Ertas
3.	PRO How-To Guide: Engage Customers and Generate Leads With Interactive Content
4.	Survey Says: How B2B Tech Buyers Evaluate Vendors: Most Valued & Trusted Info Sources
5.	Infographic: The Lowdown on Social Media Influencers

Feeling a bit peckish for marketing technology insights? Bring your favorite brunch food (suggested course pairings provided) and scoot up to our Marketer's Brunch and Learn.

How-To

Five Tips for Nailing Your First Tradeshow

By Stephen Moyers

Tradeshows can feel overwhelming unless you have a few tips and tricks up your sleeve. Luckily, you know exactly what you need to do to make a fantastic impression—thanks to an article you read about nailing your first tradeshow... Read More

Podcast

How to Become Hyper-Relevant—Build a 'Free Range' Brand: Nicole Ertas on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Many once-dominant brands find it tough to stay relevant today. Brand strategist Nicole Ertas offers tips for building a "free range" brand that reaches various types of buyers. She also discusses new buyer archetypes and how to appeal to each type. Read More

FOR PRO Members

How-To Guide: Engage Customers and Generate Leads With Interactive Content

This 27-page guide will answer your questions about interactive content. It'll show you that it's about more than just games. It may even inspire you to "interactivate" your own content and engage your readers. Read More

Whether you need to improve your email engagement rates, make sure your messaging is relevant, or balance inbound and outbound, the Marketer's Brunch & Learn will satisfy your hunger for knowledge.

Survey Says

How B2B Tech Buyers Evaluate Vendors: Most Valued and Trusted Information Types

By Ayaz Nanji

When evaluating products/services, B2B technology buyers value hands-on experiences, such as free trials, over marketing collateral from vendors, according to recent research from TrustRadius. Read More

AT-A-GLANCE

The Lowdown on Social Media Influencers [Infographic]

By Laura Forer

Just who are those elusive influencers, and what can they do for you? Check out this infographic to learn more about influencer marketing. Read More

event calendar

Feb 23	PRO Seminar—Five Steps to Jump-Start Your Account-Based Marketing Program
Feb 28	FREE Seminar—The No BS Guide to Influencer Marketing ROI *with Lee Odden & Ann Handley*
Mar 2	MarketingProfs University—Marketing Project Management Essentials
Mar 2	PRO Seminar—Time Management Bootcamp
Mar 10	Virtual Conference—Marketer's Brunch & Learn \| 3 online sessions *FREE!*
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