MarketingProfs Today: Improve Sales Productivity | The State of Email Marketing | Content Trends

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In this issue

1.	How-To: Five Tips for Improving Sales Force Productivity
2.	Survey Says: The State of Email Marketing by Industry
3.	PRO NEW! Seminar: How to Host a Marketing Growth Hackathon
4.	My View: The Two Most Powerful Fraud-Fighting Weapons Marketers Can Use
5.	Infographic: Content Marketing Trends in 2016

Goodbye, guesswork. Hello, money. With Multivariate Testing in MailChimp Pro, you can create and test up to 8 different versions of your email campaigns. When your customers choose the winner, you sell more stuff. Learn more about MailChimp Pro.

How-To

Five Tips for Improving Sales Force Productivity

By Marc McNamara, Brian Cleary

You as a marketer can take these five steps to address today's sales-force performance and productivity challenges and get the most out of your sales team right away. Read More

FOR PRO Members

New! PRO Seminar: How to Host a Marketing Growth Hackathon

You'll discover how marketing hackathons bring together marketers, executives, and entrepreneurs to brainstorm and solve business-growth challenges in an interactive, single-day event. You'll learn to conduct your own marketing hackathon and quickly identify campaigns with the greatest probability of improving business results. Read More

Introducing MailChimp Pro. MailChimp Pro is the only email marketing platform with true Multivariate Testing. Learn more about MailChimp Pro.

Survey Says

The State of Email Marketing by Industry

By Ayaz Nanji

Which industries have the highest open, click-to-open, and click-through email rates? How does the use of tactics such as tracking, targeting, and subject line testing vary by vertical? Read More

Quick Take

Content Marketing Trends in 2016 [Infographic]

By Verónica Maria Jarski

As technology brings changes in how users consume content... publishers, too, need to adapt to those changes. Read More

My View

The Two Most Powerful Fraud-Fighting Weapons Marketers Can Use

By Jacob Ross

Fraud is an increasingly large problem in advertising, but marketers can (and should) be more proactive in solving it. These two approaches can help. Read More

event calendar

Feb 23	FREE Seminar—The Seven Deadly Sins of Data-Driven Marketing
Feb 25	PRO Seminar—How to Host a Marketing Growth Hackathon
Mar 3	PRO Seminar—How to Choose the Right Content Marketing System
Mar 10	MarketingProfs University—Marketing Project Management Essentials
Mar 11	Virtual Conference—Marketer's Brunch and Learn \| 8 online sessions *FREE!*

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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