<title>MarketingProfs Today: Use Pinterest to Get More Business | Calculate the Value of Your Email Subscribers

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	How-To: Pinterest—Not Just for Stay-at-Home Moms
	Podcast: Influencing the Influencers... With a Glock
	PRO: A Quick Guide to YouTube & Creating Your YouTube Channel
	Survey Says: Calculate the Value of Your Email Subscribers
	Quick Take: How to Respond When Your Brand Is Mentioned on Twitter
	My View: Three Excuses B2B Marketers Make for Avoiding Pinterest

Join MarketingProfs March 30 in Seattle for serious B2B social media marketing smarts and networking fun, including an opening reception at the Seattle Aquarium. In-depth, pre-conference training workshops on content and measurement also available. Learn more and register now.

Pinterest: Not Just for Stay-at-Home Moms and Aspiring Wedding Planners

By Christina Dowers

Pinterest is a hot new social media website that provides a way for users to save and display ideas on virtual pin boards. But what's in it for marketers? Here are four ways to use Pinterest to get more business. Read More

Influencing the Influencers... With a Glock: Paul Barrett Talks About America's Gun on Marketing Smarts [Podcast]

By Matthew Grant

In the early '90s, more than a quarter million Glocks (a semiautomatic pistol) had been sold in the US. Marketers can learn a lot from the runaway success of this handgun, as Bloomberg Businessweek's Paul Barrett told us in this week's episode of Marketing Smarts. Read More

A Quick Guide to YouTube & Creating Your Own YouTube Channel

YouTube users uploaded more than 13 million hours of video content in 2010—resulting in more than 700 billion views. Learn how you can use YouTube to create awareness for your brand and connect with interested viewers with A Quick Guide to YouTube & Creating Your Own YouTube Channel. Read More

Pinterest. Google+. Facebook Timeline. At The Rising Power of Visual Content on Social Networks, a free seminar on March 6, you'll learn how to use photos, infographics, and other images on popular social platforms as part of your strategy for social media success. Sponsored by Vitrue. Register now.

Forrester: Calculate the Value of Your Email Subscribers

Many interactive marketers rely on email subscriber valuation (ESV) to justify budgets and plan messaging strategies, according to a new report by Forrester Research, which presents a three-step formula for calculating ESV. Read More

How to Follow up When Someone Mentions Your Brand on Twitter

How should you respond when a potential customer mentions your brand on Twitter? Learn how you should (and shouldn't) reach out to those who mention you, and how to engage them meaningfully. Read More

Three Excuses B2B Marketers Should Stop Making for Why They Aren't on Pinterest

By Jesse Noyes
Why aren't more B2B marketers exploring Pinterest, the "invite only" social bookmarking site taking the Web by storm? B2B marketers keep dishing out these three excuses for avoiding Pinterest—but they’re wrong. Read More

@jkcallas 5 Ways To Connect Your Social Media Marketing And Email Marketing https:////twrt.me/opjdbz via @KrisOlin

Today's Question

By lahiphop3 2/20/2012 at 9:12 AM
What are the advantages of copywriting for a website, and how does copywriting differ from content writing? Go To Question

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