Today's dose of marketing know-how.
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Together with your partner in Full Funnel AI-assisted B2B demand generation:
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Today's dose of marketing know-how | Friday, February 21, 2025
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👋 Hello, Marketer!
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This week's Hello, Marketer! blurbs shared a baking/cooking theme, stemming from an idea that we can create wonderful things from a mishmash of ingredients, and that there is value in playing throughout the process. And if you sift through the blurbs and know your terminology, I folded in some hidden fun!
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE FROM THE ARCHIVES
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Inconceivable! 7 Misconceptions About Lead Generation
If you're stepping-up outbound marketing, your first step should be to re-examine your firm's thinking about what works and what doesn't. Consider the following seven lead generation misconceptions.
Read more ➔
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COMMUNITY | QUOTE
"In a busy marketplace, not standing out is the same as being invisible."
—Seth Godin, entrepreneur, author, and speaker
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SPONSORED
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'AI May Be HOT, but I Need Pipeline Now or I Will Get Fired. Help!'
AI is great for future strategy, but you need revenue now... So how can you still leverage AI along with traditional content syndication to drive your funnel and convert to revenue—now?
Here's how ➔
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SPONSORED WEBINAR
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How to Drive Demand With Streaming Ads: CTV in the B2B Funnel
Connected TV (CTV) advertising is now a high-precision tool for B2B marketers who know how to use it. But it's easy to make costly CTV ad mistakes. Get the insights and tools you need to make CTV a measurable, high-performing part of your B2B marketing strategy.
Reserve your spot ➔
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VIDEO FROM THE ARCHIVES
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Maximizing Your B2B Marketing Budget: Recession Strategies and Tips
In B2B marketing, professionals often find themselves at a crossroads: choosing between immediate, visible campaign results and long-term strategic planning for company longevity. That dilemma becomes even more pronounced during economic downturns. What's to be done?
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Put Personas to Work
Buyer personas help you focus your message-to-market match. But too often, we create buyer personas... and barely use them. Don't let your buyer personas go to waste. Discover how to target your ideal audience in Session 3 of Building and Using B2B Buyer Personas to Grow Revenue, a four-part working webinar hosted by Ardath Albee. Free to PRO members.
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PROFS PICK—SPONSORED
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How can you boost revenue with smart AI and content syndication—starting today?
To stay competitive in 2025 and remain viable well into 2026 and beyond, B2B marketers need to leverage AI integrated with traditional content syndication to efficiently drive their sales funnels. Revline Marketing offers solutions that combine AI and first-party data for better lead validation and quicker revenue conversion. GTM experts like Jon Miller emphasize the importance of smarter budget allocation and spend to achieve growth while the B2B playbook is being rewritten to account for AI. So avoid relying on offshore leads and focus on high-quality, AI-enhanced leads to support your SDRs and sales teams. Revline's offerings capture and nurture high-intent leads that can be converted faster, keeping your pipeline robust and your business thriving.
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