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Together with data-quality solutions company
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Tuesday, February 21, 2023
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| Help Them Take That First Step |
MarketingProfs Master Class
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| Every journey starts with the first step. Help your customers enjoy their journey with Customer Journey Maps for Marketers: Understand and Exceed Expectations. In this Master Class, Jeannie Walters helps you understand your customers' motivations, fears, and desires so you can WOW them every step of the way. |
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| Profs Picks |
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| Ignoring your data quality is like letting scum build up in your bathtub. If you leave it there too long, taking a bath loses its entire purpose and you come out dirtier than when you went in. But how can you keep your data clean and up-to-date so that doesn't happen? Check out Melissa's 2023 Data Quality & Enrichment Catalog. It's full of tools for combatting bad data on every channel, including change-of-address processing to reduce the costs of undeliverable mail, customer lookalike reports, and mailing lists and sales leads to connect you with the perfect audience. It enables you to merge or purge duplicate records for a single customer view and enrich your current customer data by adding emails, phone numbers, and mailing addresses for omnichannel success. Inaccuracy and bad quality down the drain! Get the guide now. |
| Afoot in the Neighborhood |
| MarketingProfs community goings-on |
Do you have a PRO subscription? Do you want to cheer on and connect with other PRO marketers? Of course you do. It's time to join the brand-new MarketingProfs PRO Slack community! When you sign in on our site as a PRO member, look for the popup in the lower right of your screen and click the link. We're waiting to say hello!
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Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
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| You're probably familiar with the legendary Marketing Smarts Podcast. But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Monday on YouTube and LinkedIn! |
| How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you! |
| News You Can Use |
| Updates from around the industry |
| Demandbase Raises $175M in New Financing MarTech Series |
| SEO.co Unveils Service Expansion to Include Scalable Content Marketing With ChatGPT EIN News |
| B2B-Focused Interim and Fractional Chief Marketing Officer Group GROW Powerful Doubles in Size Due to Demand PR Newswire |
| Veritone Continues to Innovate and Make AI More Accessible, Deploying Generative AI Across Its Leading aiWARE Platform Business Wire |
| Zylo Secures Additional $5M in Funding to Fuel Continued Growth Amid Economic Uncertainty and Surging Demand for Smart Spending PR Newswire |
| Limepay Rebrands as April and Sharpens Focus on Embedded Finance PYMNTS |
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