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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Thursday, February 21, 2019 |
| How to Create the Perfect Lead Magnet: Three Essential Ingredients | ||||
| Want to create a lip-smacking lead magnet that prospects will come from far and wide to sample? You'll need the right mix to do it, including these three essential ingredients. Get your prospects coming back for more. | ||||
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| How Local Businesses Should Be Marketing in 2019 | ||||
| It happens at the start of every year: Local businesses are eager to activate their marketing plans; but, after a busy holiday season, even the most experienced marketers can be overwhelmed. Here are some simple steps to get going and stay on track in 2019. | ||||
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| Why the MQL Is Broken, and What to Do About It | ||||
| sponsored | ||||
| Only 8% of companies say their marketing and sales teams are aligned. The source of the fracture in the relationship? The ubiquitous, but flawed, Marketing-qualified lead (MQL). Here's what you, as a marketer, can do about that. | ||||
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| A Scientific Approach to Metrics, Measurement, and Marketing ROI: A NEW Course | ||||
| It's easier than ever to quantify the impact of your marketing and to recreate success. Where do you start? By learning to structure your marketing analysis, test conclusions, and present results. Learn more. | ||||
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| The Optimal Sales Cadence: Frequency and Duration Benchmarks [Research Study] | ||||
| How many times should salespeople contact prospects? How long should outreach last? What is the optimal spacing between contact attempts? How quickly should sales reps respond to prospects? Check out these 4 charts. | ||||
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| When You Shouldn't Listen to Your Customers (And When You Should) [Infographic] | ||||
| We've all heard the old chestnut: "The customer is always right." But what about when the customer isn't right? There are in fact times you should not listen to customers. Here are some scenarios of when you should and shouldn't ignore your customers. | ||||
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