MarketingProfs Today: Social Strategy | ABM vs. Inbound | Business Blogging | Salary Trends

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In this issue

1.	How-To: Seven Considerations for Your New Business's Social Media Strategy
2.	Podcast: Why ABM and Inbound Don't Play Nice: Joe Chernov, CMO of InsightSquared
3.	PRO How-To Guide: 62 Best-Practices of Top Business Bloggers
4.	Survey Says: The State of PR Jobs: Hiring and Salary Trends
5.	Infographic: Six Key Questions to Ask Your Retargeting Provider

Check out this report on how you can use the power of AI in your marketing efforts to drive business results and improve your customer experience.

How-To

Seven Considerations for Your New Business's Social Media Strategy

By Amelia Willson

Creating a social media strategy can feel overwhelming—especially when there are so many social platforms. These tips will help you focus on the basics so you can find your audience and get up and running. Read More

Podcast

Why ABM and Inbound Don't Play Nice: Joe Chernov, InsightSquared CMO, on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

The CMO of a sales intelligence company discusses why account-based marketing and inbound are often at odds, how brand marketing is coming back, and why 2018 is the year of customer marketing. Read More

FOR PRO Members

How-To Guide: 62 Best-Practices of Top Business Bloggers

Whether you're new to blogging or you have years of experience under your belt, this 24-page guide will provide you with valuable nuggets of wisdom that will supercharge your business blog. You'll learn from a long list of strategies that have proven effective for top business bloggers. Read More

Check out this report on how you can transform your marketing with AI and see why IDC MarketSpace named IBM as the only leader in Worldwide Artificial Intelligence in Enterprise Marketing Clouds 2017 Vendor Assessment.

Survey Says

The State of PR Jobs: Hiring and Salary Trends

By Ayaz Nanji

The number of people employed as public relations specialists and managers in the United States has steadily risen over the past few years, according to recent research from PR Underground. Read More

AT-A-GLANCE

Six Key Questions to Ask Your Retargeting Provider [Infographic]

By Laura Forer

You're giving money to your retargeting provider, but how do you know it's spending your money wisely? Here are six questions you can ask to make sure you are working with the right partner for your ads. Read More

event calendar

Feb 27	FREE Seminar—Optimize Your Ad Targeting With Call Analytics
Mar 6	FREE Seminar—CMOs on the Future of Marketing
Mar 9	Virtual Conference—Marketing Writing \| Tools. Mindset. Craft. It's all here.
Mar 15	Teach Me How—9 Insanely Effective Email Tactics You Can Use Today
Nov 13-16	B2B Marketing Forum—Register by March 16 to save up to $600!

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Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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