MarketingProfs Today: Customer Insight | Goodbye LinkedIn? Amazon vs. Skype | Snapchat Fad? | Email-Open Stats

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: 5 Ways to Gain Customer Insight: A Guide for Marketers
2.	#SocialSkim: Facebook Undermines LinkedIn, Amazon Takes on Skype: 11 Stories This Week
3.	PRO New Live Seminar: Five Steps to Jump-Start Your Account-Based Marketing Program
4.	Survey Says: Is Snapchat Just a Fad?
5.	Infographic: Your Guide to Email-Open Statistics on Mobiles

Feeling a bit peckish for marketing technology insights? Bring your favorite brunch food (suggested course pairings provided) and scoot up to our Marketer's Brunch and Learn.

How-To

Five Ways to Gain Customer Insight: A Guide for Marketers

By Steve Hartert

Having a strong understanding of your customers helps you spot warning signals before sales go completely south, as well as discover trends that can lead to new areas of growth and opportunity. Here are five steps you can take. Read More

FOR PRO Members

New Live Seminar: Five Steps to Jump-Start Your Account-Based Marketing Program

In this PRO seminar, you'll learn everything you need to ignite your account-based marketing (ABM) program. You'll leave knowing how to identify whether ABM is right for you, who you should be targeting, and what tactics you should be using. Read More

Whether you need to improve your email engagement rates, make sure your messaging is relevant, or balance inbound and outbound, the Marketer's Brunch & Learn will satisfy your hunger for knowledge.

Survey Says

Is Snapchat Just a Fad?

By Ayaz Nanji

US adults are split on whether Snapchat is just a fad or whether it's here to stay, according to recent research from Fluent. Read More

Quick Take

#SocialSkim: Facebook Undermines LinkedIn, Amazon Takes on Skype: 11 Stories This Week

By Christian Neri

This week, two giants gang up on a third: Facebook undermines Microsoft's LinkedIn as Amazon digs at Microsoft's Skype. LinkedIn unveils new data-driven features, Facebook comes to your TV screen, and Yik Yak's founder launches Slack-like app for students. Read More

AT-A-GLANCE

Your Guide to Email-Open Statistics on Mobiles [Infographic]

By Laura Forer

Most emails are opened on mobile devices, but most conversions from email are still happening on desktops. Check out this infographic to see how your own mobile email metrics stack up. Read More

event calendar

Feb 23	PRO Seminar—Five Steps to Jump-Start Your Account-Based Marketing Program
Feb 28	FREE Seminar—The No BS Guide to Influencer Marketing ROI *with Lee Odden & Ann Handley*
Mar 2	MarketingProfs University—Marketing Project Management Essentials
Mar 2	PRO Seminar—Time Management Bootcamp
Mar 10	Virtual Conference—Marketer's Brunch & Learn \| 3 online sessions *FREE!*
Oct 3-6	B2B Marketing Forum—Save $600 when you register by March 31!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

Advertise with us: Call (866) 557-9625

Want to contribute an article to MarketingProfs? See our guidelines.

Copyright © 2000-2017 MarketingProfs, LLC All Rights Reserved
Terms under which this service is provided to you.
We protect your privacy. All logos and names are the copyrights of the respective owners.

MarketingProfs, LLC | 1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625