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In This Issue
+ How-To: Spend & Strategize Wisely to Increase Organic Reach on Facebook
+ #SocialSkim: Facebook's WhatsApp Buy, LinkedIn's Coup, Instagram's Utility
+ PRO Online Planning Tool: Social Media Campaigns
+ Survey Says: Tablet Usage by Time of Day
+ My View: Three Reasons Marketers Need a High Data IQ
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How-To Spend and Strategize Wisely to Increase Your Organic Reach on Facebook
By Kevin Bobowski
Embracing these tactics can extend your reach on Facebook, engage your audience, and drive revenue from your Facebook marketing—despite recent News Feed changes. Read More
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PRO Online Planning Tool: Social Media Campaigns
Through eight simple and well-defined steps, this Social Media Marketing SmartTool will provide you with critical tips for planning, executing, measuring, and optimizing social media programs to meet your business objectives. Read More
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Advertisement  Measuring and number crunching is no fun, we get it. But without analyzing your marketing efforts, you'll never know what works. If you need some help figuring out where to start or what to measure to have the biggest impact, check out our newest MPU course: Marketing Measurement & Analytics.
Survey Says
Tablet Usage by Time of Day
By Ayaz Nanji
North Americans use their tablets most in the late evening and least in the early hours of the morning, according to a recent report. Read More
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#SocialSkim: Facebook's WhatsApp Buy, LinkedIn's Coup, Instagram's Utility, More!
By Angela Natividad
Read the latest on Facebook's WhatsApp buy, LinkedIn’s "influential" publishing coup, and how some retailers use Instagram to drive love and sales. Skim to improve your social IQ! Read More
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My View Three Reasons Marketers Need a High Data IQ
By Heather Zynczak
Are you proficient in using the data at your disposal? Here's why you should be—if you have any hopes of succeeding as a marketer. Read More
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